Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
Brandie Knox explains how law firms are using infographics to break down complex concepts, grab readers' attention and bridge the lawyer-client communications gap.
Brandie Knox - October 7, 2019
In Part 2 of Andrea Cannavina's no-nonsense guide to starting your dream business, it's all about controlling how the information and work will flow.
Andrea Cannavina - October 4, 2019
Pro tips from Stefanie Marrone on how to become more visible on Twitter, creating a content strategy to enhance your personal brand.
Stefanie Marrone - October 3, 2019
Experiential marketing is, simply, about creating memorable experiences that raise brand awareness and engagement. Not just events, but experiences that create a real connection and, ultimately, drive leads and new business to your doorstep. ...
Sally Kane - September 20, 2019
Lessons for Women Lawyers | Despite initial heartaches and rejections, my perseverance and determination reaped tremendous rewards.
Artie Renee Pobjecky - September 16, 2019
Infographic | You spent a lot of time perfecting that article. What will you do with it now (besides sending it to your mom)? Here are Ari Kaplan's tips on getting more mileage out of your hard work.
Ari Kaplan - September 13, 2019
Let's unpack ABA Model Rule 7.1, Communications Concerning a Lawyer's Services.
William Hornsby - September 11, 2019Your bio is your calling card, but lawyers frequently miss the mark on what to include.
Ruth Carter - September 10, 2019
Kim Lozano says writing well means learning to rewrite well. First, step away.
Kim Lozano - September 9, 2019
New Book Launch! Gina Rubel adds Crisis Communications, Legal Ethics to the second edition of her comprehensive guide.
The Editors - September 4, 2019
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