Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
How you treat your colleagues is how they assume you’ll treat their clients.
Sally J. Schmidt - April 25, 2019Ruth Carter shares a few favorite lessons from Guy Kawasaki's new book.
Ruth Carter - April 10, 2019Try these tips on how to use content to recruit associates. Plus, some examples from firms that are knocking it out of the park.
Susan Kostal - April 1, 2019
Jay Harrington's 10 steps to your best business game.
Jay Harrington - March 19, 2019Our job is to serve our clients, not to use them to bolster our image.
Ruth Carter - March 14, 2019
Before you can draw a line in the pricing sand, you have to have a replacement source of revenue.
Mike O'Horo - March 12, 2019Staring at a blank page? Tips from Susan Kostal to get your creative juices flowing.
Susan Kostal - March 11, 2019
Indiscriminate posting during a legal case can pose big risks for clients.
Scott Distasio - March 6, 2019If a topic is important, there’s a way to make it engaging and palatable for your audience.
Ruth Carter - February 18, 2019
The written word is only one way to express thought leadership. A better approach is a divisible content strategy that incorporates visual storytelling.
Jay Harrington - February 13, 2019
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