Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
Staring at a blank page? Tips from Susan Kostal to get your creative juices flowing.
Susan Kostal - March 11, 2019
Indiscriminate posting during a legal case can pose big risks for clients.
Scott Distasio - March 6, 2019If a topic is important, there’s a way to make it engaging and palatable for your audience.
Ruth Carter - February 18, 2019
The written word is only one way to express thought leadership. A better approach is a divisible content strategy that incorporates visual storytelling.
Jay Harrington - February 13, 2019
Lawyers know they have to stay in contact. Otherwise, you risk missing out on work simply because too long of a gap between communications made the client or prospect forget you. But too many lawyers struggle to generate relevant welcomed ...
Mike O'Horo - February 7, 2019
I’m all over this latest trend in law firm bios.
Susan Kostal - February 6, 2019
The battle for the best (and worst) lawyer Super Bowl commercials.
Jeremy Kocal - February 2, 2019
A poor-performing site won't help you convert leads into clients. Conduct a website audit that covers these basics.
Karin Conroy - January 31, 2019
An email newsletter can be an inexpensive, easy way to make sure clients think of you the next time they need your services.
Laura Ernde - January 18, 2019Firms that choose to be mute stand out as the outliers. But not in a good way.
Susan Kostal - January 14, 2019
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