Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
The way consumers research and buy services has changed. In the interest of helping your firm stay visible, let’s explore the pros and cons of traditional and digital advertising.
Mike Ramsey - November 28, 2018
With smart planning — and plenty of creative flair — a holiday party can be an enriching experience that bonds you to clients and referral resources in a personal way.
Heather Harrington - November 20, 2018
Working on some basic mindset shifts — before you deploy all the business development strategies you've learned — can make a huge difference.
Stephanie R. Hanna - November 15, 2018"If your goal doesn’t scare you, you’re not thinking big enough." Ruth Carter passes on advice for charting your personal marketing goals for the coming year.
Ruth Carter - November 12, 2018
Checklist | Six ways billing and timekeeping software helps boost your profitability.
The Editors - November 11, 2018
Unfortunately, a great online advertising option is coming to an end for many law firms.
Mark Homer - November 9, 2018
Survey ends soon! Please take this quick survey and share your thoughts — you could win an Apple Watch, and you will learn what your colleagues and competitors are up to out there.
The Editors - October 31, 2018
While many lawyers appreciate its benefits, few harness its power to full effect. Try these strategies for more effective content marketing.
Jay Harrington - October 30, 2018
Relying on traditional advertising to cut through the noise made by your competition is like cutting a tough steak with a butter knife.
Rich Bracken - October 22, 2018
Marketers of anything who fail to learn prospective buyers’ motivation are doomed to fail.
Mike O'Horo - October 17, 2018
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