Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
Having a personal relationship will make your lawyer-client relationship more satisfying — and it is particularly helpful if there is a glitch. Here are 10 ideas.
Sally J. Schmidt - December 18, 2018
If you’re committed to “serving sales” — to your clients and prospects — to facilitate more lucrative and loyal relationships, then you have to reserve your senior sales and marketing professionals a seat at the table.
Beth Cuzzone and John Hellerman - December 17, 2018Ruth Carter distills the results from Orbit Media's annual survey of more than 1,000 bloggers. What's working?
Ruth Carter - December 6, 2018
These four questions will help your happy clients get to the essence of their "client experience" story.
Susan Kostal - December 5, 2018
If you’re new to email marketing, or even an old hand at it, try some of these low-maintenance methods for incorporating email into your marketing strategy.
Karin Conroy - December 3, 2018
Is it possible we will see a time when lawyers are again banned from advertising? What would our business-getting efforts look like if so?
William Hornsby - November 29, 2018
The way consumers research and buy services has changed. In the interest of helping your firm stay visible, let’s explore the pros and cons of traditional and digital advertising.
Mike Ramsey - November 28, 2018
With smart planning — and plenty of creative flair — a holiday party can be an enriching experience that bonds you to clients and referral resources in a personal way.
Heather Harrington - November 20, 2018
Working on some basic mindset shifts — before you deploy all the business development strategies you've learned — can make a huge difference.
Stephanie R. Hanna - November 15, 2018"If your goal doesn’t scare you, you’re not thinking big enough." Ruth Carter passes on advice for charting your personal marketing goals for the coming year.
Ruth Carter - November 12, 2018
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