Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
The next time you walk into a seminar and decide where to sit, consider sending the message that you’re attentive, respectful and came to learn a thing or two.
Stephanie R. Hanna - September 13, 2018Billie Tarascio is one of those lawyers who I love to watch to see what she’s doing next.
Ruth Carter - September 12, 2018Your LinkedIn profile should tell the best story of who you are as a professional, not simply list your job history. Here's where to focus your efforts.
Susan Kostal - September 4, 2018
If you work in a competitive practice area, someone will likely try using negative SEO to take down your firm. Here are ways to protect against this type of dirty work.
Darryl Isaacs - August 30, 2018
How is the changing legal landscape affecting your business? Eight ways to step up your competitive intelligence game and prevent being blind-sided.
Mark Beese - August 29, 2018
You may be good, but you’re not unique. So how do you compete? Find a better market focus — a definable group that you have some honest connection and affinity with.
Dustin Cole - August 27, 2018
Sponsored | With the rise of Yelp and other online review sites, reputation management is more important than ever. Here are concrete steps — and a checklist — to help you respond to online reviews effectively and ethically.
MyCase - August 23, 2018Your personal brand includes how you "package" yourself, from attire to tone to table manners. Five things that contribute to a positive or negative first impression.
Sally J. Schmidt - August 23, 2018
Regardless of the buyer's or seller's gender, there is a reliable way to communicate when selling your services.
Mike O'Horo - August 20, 2018
If you’re like most lawyers, you’re probably experiencing frustration about your seeming inability to develop a consistent, profitable book of business — and gripped by inertia.
Jay Harrington - August 16, 2018
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