Law Firm Marketing

As the holidays approach, a smart lawyer begins to ponder greeting cards for clients and contacts. This year, an electronic greeting may be your best bet to impress without spending a bundle.

When lawyers and law firms get focused on “creating content” (for those of you living in caves, that's what "writing" is now called), they think mostly about the subject matter. And that makes a lot of sense, for obvious reasons. But often ...

Question: We’d like to start a client feedback program. What do we need to consider when implementing this type of program? In this edition of "Ask the Experts from the Legal Marketing Association," Jim Jarrell, ...

Let's recap where we left off last time (in my post "When You're Offered a Referral"): Your friend, Janice Brown, introduced you to a colleague, Jack, whom she believed to have a legal issue you could help with. Beforehand, you discussed with ...

In a coaching meeting, a young partner was unenthusiastic as we discussed potential marketing and business development activities. It was clear he was troubled, so I asked what he was thinking. His response: “Am I better off being a really good ...

Many law practices grow by traditional word-of-mouth, but it is tough to stay competitive if you don’t pay attention to the modern word-of-mouth — namely online reviews. According to a study Yodle recently conducted, three-quarters of consumers ...

With summer in full swing, it may be difficult to imagine Christmas and Hanukkah looming around the corner. But if the topic is holiday cards, it's not too soon to knock a few big decisions off your to-do list, like ... should we send digital ...

A long time ago, lawyers earned new business by developing a reputation and building relationships. In the age of the social web, this really hasn’t changed at all.

“I won’t dignify that with a response” may sound very "Downton Abbey," but it won’t get you far when dealing with a potentially reputation-damaging crisis. Still, many litigants and their lawyers choose to handle a crisis in that way, which is ...

Question: I am an attorney looking to build my brand online. So what social media platforms should I get active in, or are any of them really that important? A person could go crazy keeping up with every single social media ...