Law Firm Marketing

Recently the lawyers in my new firm decided to be more active on social media, particularly in blogging and on a Facebook page. The partners are looking to me for guidance on how to build their online presence, and I, in turn, am looking to them ...

Clio, the leading cloud-based legal practice management provider, has announced two major feature releases and eight new integration partners. These new product capabilities and integrations directly address the most commonly-cited challenges ...

“I’m selling ego to lawyers, Ross. I’m going to make a fortune.” — Actual quote from a marketing friend before starting a vanity directory. Looking back, it turns out he miscalculated. It seems like he’s making closer to 10 ...

Like most new associates, you know you should probably focus on marketing, but where? In this month's edition of "Ask the Experts from the Legal Marketing Association," Tina Emerson, Jim Jarrell and Ian Turvill answer the question, "As a law ...

"Another end-of-year chore. What should we send out? Does anybody even care?" Those thoughts come to mind whenever it’s time to start thinking about sending a holiday card. It doesn’t have to be this way. What have your clients heard from you ...

You don’t have to be afraid of ghosts this Halloween. In fact, you might consider these five thoughts about working with one. 1. Why would I want to work with a ghostwriter? Most lawyers tend to write, well, like lawyers. A ...

The process of updating your law firm’s website or marketing materials invariably creates strong opinions about whether to change the firm’s logo. While consistency and brand equity (as well as being budget friendly) are valid arguments for ...

Much has been written and said about the value of forming client teams, but a recent conversation made me realize not all lawyers understand what that actually means.

The annual Legal Marketing Association Technology West conference is the equivalent of the State of the Union for law firm marketers. It’s a hands-on, application-oriented meeting with presentations from those at the top of their fields. Many ...

We’ve all found ourselves trapped in a dead-end conversation at a networking event. Someone drones on about a topic in which you have no interest. Or, it’s simply someone you don’t like. Or maybe you just don’t want to spend that much time with ...