Rainmaking

Sally Schmidt | Ways to maintain your marketing efforts even when your plate is full.

Teddy Snyder | Expertise and thought leadership are not the same thing. What is thought leadership? Let’s break it down.

Sally Schmidt | Try not to let authentic relationships get cold in the first place — but if they do, don’t be afraid to make sincere efforts to revive them.

Sally Schmidt | A lot of marketing initiatives let people give you permission to reach out and build the relationship. Work it to your advantage.

Sally Schmidt | Following up with prospects doesn’t need to feel awkward and you don’t need to be pushy.

Sally Schmidt | To build an internal stream of matters, treat your referring colleagues like clients.

You don't need to reach a huge audience to build business for your law practice. Narrowcasting, says Tom McMakin, trumps broadcasting in the world of expert service providers.

Ari Kaplan speaks with Matthew Prinn, principal of RFP Advisory Group, about why RFPs have become so important for the legal industry.

Want to sell legal services better? Matt Prinn says you need to get the right people in the room (and it's not always the lawyers).

Mike O'Horo explains the process whereby you help those who’ve found you make a well-informed and reliable decision — painlessly for them and for you.