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attorney at work

Adding Rush Rates for Legal Services

Nothing But the Ruth! | What is the right word for a "drop-everything-and-fix-this" rate? Is it “urgent?” Is it “expedite?”

Originally published January 3, 2022
Last updated October 20, 2024
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law firm marketing trends

Law Firm Marketing Regulation: What’s Hot and What’s Not — a Tribute

"It's not an imitation, it's a tribute." | Bob Denney passed away in October. In his honor, Will Hornsby borrows his format as he looks back over the recent past and a bit into the coming year.

December 28, 2021 0 0
smokeball product review

No Smoke and Mirrors: Smokeball Is an Impressive Toolbox for Law Firm Management

Product Review | This Smokeball product review highlights an impressive toolbox of features like passive timekeeping, lead capture & Office Suite integration.

Originally published December 22, 2021
Last updated June 22, 2023
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marketing and business development impact

Marketing and Business Development: Show and Tell

Sally Schmidt | Remember that people’s impressions are based on their experiences with you more than on your words.

December 14, 2021 0 0
outsourcing your legal blog

Outsourcing Your Legal Blog Requires Collaboration

Nothing But the Ruth! | Outsourcing your blog requires real collaboration with your marketing team — including a crash course on your area of law.

Originally published December 13, 2021
Last updated January 2, 2024
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attorney thought leadership

Thought Leadership Marketing: Don’t Hold Back Your Best Ideas

Jay Harrington | It may seem counterintuitive, but one of the best ways to generate new business opportunities is to share your best ideas for free.

December 8, 2021 0 0
Thought Leadership Lab

Thought Leader Collaborative ‘Lab’ Now Accepting New Members

The Thought Leader Collaborative (the “Lab”) is an online training program and membership site that helps lawyers and legal marketers grow legal practices using LinkedIn. As a member of the Lab, you’ll have access to the resources you need to build a practice and grow your personal brand on LinkedIn, including: A core curriculum of […]

December 8, 2021 0 0
freelance lawyers hire

8 Must-Ask Questions Before You Hire a Freelance Lawyer

Kristen Tyler | Freelancers can help you reduce costs, improve efficiency, and allow existing employees to focus on core goals and tasks.

Originally published December 7, 2021
Last updated January 29, 2022
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law firm work allocation

Eliminating Bias in Work Allocation Is a Growing Focus for Law Firms

Law firms are gradually shifting away from the old "familiarity and proximity" model of law firm work allocation.

Originally published December 2, 2021
Last updated November 5, 2023
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Online Marketing: Try These 3 Techniques to Tempt Targets

Teddy Snyder | Smart marketers: Check out these suggestions for teasers to get people to open that email or click on your social media link.

December 1, 2021 0 0
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