Recently I read an article on content marketing that promised to tell, in so many words, “how to market yourself without extra work.” It then presented an app, showing "how easy it is to automate repurposing your content.” “Once you have your original material — article, webinar, etc. — repurposing doesn't require much more work, just some creative thinking.” Uh, no. It’s not that simple. This is akin to saying, “Cold fusion isn’t hard. You just need a few hydrogen atoms.”

How do you know if you’re really busy or just doing busywork? Becoming more productive and profitable is next to impossible if you don’t understand how your team is truly spending its time and allocating its energy. Your law firm needs real, actionable data and business intelligence to make smart decisions and maximize efficiencies. Meet […]

Let’s say you just found out you have a rare illness. Suddenly, you are in the market for a specialty physician. You do some research, get some names and make an appointment with one or two doctors. What kind of conversation would you have? My guess is you would ask questions like: “Have you treated this illness before? How many times? What kinds of protocols or treatments have you used? What have been the outcomes? What can I expect?”

You can track nearly everything related to fitness with an app or wearable, or some smart combination of the two: sleep, steps, heart rate, calories, nutrition ... the list goes on. But do you really need to track your fitness? The answer is yes.

Traditional TV audiences are shrinking as more of us choose instead to view videos on mobile devices. We stream video on Netflix and Hulu and rely on sites like YouTube and Daily Motion to watch short clips, too. And, with so many people posting videos on social media, it’s easier than ever for a clip to be shared, reaching audiences they wouldn’t have been able to otherwise. Video is a top tool for content marketers across all industries, allowing businesses to share their stories. For lawyers, video's popularity is a prime opportunity for demonstrating your expertise. Here are a few different ways to think about how your law firm can use video to reach new clients ... READ THE REST

The business meet-and-greet scene is fraught with potential pitfalls, even for the most confident among us. Here’s how to reduce embarrassing encounters at networking events, receptions and other occasions.

I can appreciate a well-crafted cocktail. But when I am in a situation where such beverages are being served, I never get involved in a conversation about someone’s legal problems. And I strongly encourage you to do the same. Here's a short story that explains why. ... READ THE REST

I am the queen of lists. At the end of every month, I write a list of goals for the following month. I have a running to-do list for every day. When I get to the office in the morning, the first thing I do is grab a Post-it note and write what I want to accomplish before I go home. Client work, of course, takes top priority, which means the other tasks in my professional life sometimes roll to the next day, or the next week, or the next month. You get the idea. ... READ THE REST

The inaugural Shape the Law Unconference will take place April 29, 2016, in San Francisco, focused on "Wellness, Wealth and Wisdom." Attorney at Work is proud to support the new event as a media sponsor. We asked Jeena Cho, one of the four enterprising Shape the Law founders, to fill us in. First, what is an "Unconference"?

Why do you find certain lawyers quoted in the press so often? Are they magically on speed-dial with certain outlets? In short, yes. Befriending a reporter is an exercise in social capital. You want to create an easy, mutually beneficial relationship. It may be intimidating to some, but it can be done. When I was a reporter, I had several trusted lawyers and judges who consistently made themselves available to explain issues to me. ... READ THE REST