Effective branding creates a psychological connection between a “thing” and the people who'll willingly pay money for that “thing.” In my own branding, I've always done what came naturally. I didn't start out by thinking about rules or ...
Julie Tolek - February 1, 2016It’s widely accepted that law schools don’t do a very good job — or in many cases don’t do anything at all — to teach law students how to develop business. Many commentators lament this failure, criticizing schools for not focusing on business ...
Jay Harrington - January 28, 2016I coach one-on-one with hundreds of lawyers each year. When they plop their legal pads on the table as we work, I can see the notes they have created for public speaking or trial advocacy. With just a glance, it’s immediately obvious how ...
Brian K. Johnson - January 27, 2016A law practice in chaos is nearly every lawyer's biggest fear. (As if you needed to be told, right?) In the first post in his three-part series "Getting a Grip," Dustin Cole explained how a ...
Dustin Cole - January 14, 2016It is drilled into us during ethics classes, studying for the Multistate Professional Responsibility Examination, and in continuing legal education courses: When a client requests it, you must hand over “the file.” But have you ever stopped to ...
Megan Zavieh - January 12, 2016As we enter the new year, most of us make some resolutions. Commonly we want to lose weight, be more patient with family members or get better organized. And high on many lists is figuring out how to have better work-life balance. On that ...
Margery Leveen Sher - January 4, 2016When most people think about “branding,” the first thing that comes to mind is the visuals: logos, images, color schemes. But branding is much more than visual elements. It's the connection a human being has to a product, service or even another ...
Julie Tolek - December 18, 2015While lots of things about the holidays are great, holiday travel is stressful. The roads and airports are crowded, the weather is not always cooperative, and the trips are often long. But don’t let holiday travel beat you down. Banish the ...
Jamie Spannhake - December 11, 2015As a professional mountain climber, I’ve faced my share of life or death situations — all the way from the tundra of Denali Park to the summit of Mt. Everest. But as frightening as these encounters have been, they don’t compare to the career ...
Adrian Ballinger - December 10, 2015It's been more than a decade since I launched my annual Holiday Gift Guide for Lawyers to provide ideas for friends and family rather than have them select yet another gift plastered with the scales of justice. Over the years, I’ve guided ...
Reid Trautz - November 20, 2015