Email may be good for maintaining a relationship, but it is not good for building one. Both email and texting are fast, convenient and essentially allow nonstop 24/7 communication. The downside is they are easily misinterpreted — and emails ...
Michael Baker - October 12, 2016Comma placement matters. Broadway musical Hamilton’s Angelica Schuyler sings in “Take a Break”: In a letter I received from you two weeks ago I noticed a comma in the middle of a phrase It changed the meaning. Did you intend this? One ...
Theda C. Snyder - October 11, 2016I read an article recently called “Marketing Yourself as an Expert: What Clients Look For.” According to the research presented, there are five key factors that clients associate with “visible experts”:
“I over-exaggerated.” It was impossible to miss the world’s derision for Ryan Lochte’s poor word choice. The Olympian was trying to explain his lies about how he found himself at the wrong end of a gun after a night of partying in ...
Theda C. Snyder - September 15, 2016"Under-promise and over-deliver." You’ve probably heard the phrase. But do you really understand what it means? Most of your unhappy clients would never have become disgruntled if you'd had protocols in place to properly set their ...
Ray Gross - September 14, 2016Recently I underwent a diagnostic medical test that I knew was going to cause me a great deal of anxiety. In addition, I had to arrive at the medical facility at 7 a.m., couldn’t have a cup of coffee in advance and had been told that I was ...
Wendy Werner - August 29, 2016Perhaps the most ridiculous construct I see and hear regularly is the conditional introductory phrase that prefaces content in documents with, “If you are reading this,” or that starts voicemail greetings with, “If you are hearing this message.”
Theda C. Snyder - August 18, 2016In our product-oriented culture, people are encouraged to define and exploit their “personal brand.” I have always resisted the idea that individuals should come up with a self-definition that parallels Disney or Apple. Both people and careers ...
Wendy Werner - August 2, 2016Every group of listeners is a multi-eyed monster that a speaker must confront, eyeball to eyeball.
Marsha Hunter - August 1, 2016Okay, I'll say it and get it out of the way: "A picture's worth a thousand words." Trite as the aphorism may seem, it has been proven true time after time that a good solid image can be far more powerful than any block of text. Why do the most ...
Merrilyn Astin Tarlton - July 29, 2016