Uh oh. You’re at the start of a meeting or a client presentation and it takes a sharp left turn. Perhaps you misjudged your audience or suddenly you realize you are horrifyingly off topic. Or, more commonly, you may have inadvertently hit a hot ...
Mary Ellen Sullivan - May 21, 2012Stop right there! Before you take step one to create your law firm's new website, pause to figure out what it is you really want your website to do—and who you want it to attract. Define your intended visitors as narrowly as possible. Do you ...
Andrea Cannavina - April 18, 2012I have served as the commissioner of my fantasy football league for a decade. I've also never won. Perhaps I am a masochist. Or maybe insane. Regardless, I remain in charge of a frustratingly painful organization that requires me to spend ...
William Melater - April 4, 2012While forgetting names is not the worst thing you can do socially, conversely, remembering names is one of the best. It eases social situations, sets you apart from the other bumbling schlubs, lets your companion know that they had a positive ...
Mary Ellen Sullivan - January 23, 2012Andrea Cannavina has advice on how to be in this strange land of the internet, without being a stranger.
Andrea Cannavina - January 19, 2012Short is the new black. In a society where each and every one is frenetic, overworked and overwrought, the most effective marketing, then, is compact and to-the-point. But, even if you can write it, they will not come unless you choose the most ...
Jared Correia - January 12, 2012“If you want your law practice to survive, you’ve got to network!” When I was starting out as a solo, I heard that hundreds of times. And every time, my stomach turned. I'm not a natural networker, at least not as I understood the term. To me, ...
John H. Snyder - January 9, 2012Warren Zevon sang about sending “lawyers, guns and money” to get him out of a tight spot. But right now, it's lawyers who are in a tight spot. It’s getting harder to make it, every single day. Between the plethora of young lawyers looking for ...
Otto Sorts - December 21, 2011Forrester Research calls email “the workhorse” of interactive marketing. In a recent report, “U.S. Interactive Marketing Forecast, 2011 to 2016,” they see email spending growing by a mere 10 percent, but believe marketers will ...
Dwight Sholes - December 20, 2011I have had the pleasure of being part of Ignite Phoenix for the past two years. I spoke at Ignite Phoenix 5 and have volunteered at almost every Ignite event since. Each event features 18 speakers, and each speaker gets five minutes and 20 ...
Ruth Carter - November 10, 2011