Law Firm Strategy

Operating without a strategic marketing plan is like constructing a building without a blueprint. You can do it, but chances are you won't like the outcome. With a blueprint, the builder knows whether it will be a shed or a cathedral. Likewise, ...

So many say “just do it” when discussing "new normal" pricing strategies in the legal market. The thinking is that you should just pick a number that meets a client’s value proposition and go with it. While the simplicity of this is compelling, ...

For 23 years, Bob Denney has shared savvy observations of the most important business trends in the practice of law via his "What's Hot and What's Not in the Legal Profession" report. This year, we are honored to be first to share the 2011 ...

Each year, some of the greatest minds in the world of law practice management convene at the Annual Meeting of the College of Law Practice Management. Fellows of the College are accomplished professionals from all walks of “legal” life: small ...

Opening in theaters everywhere this week is Moneyball, starring Brad Pitt and written by (among others) Aaron Sorkin, a pedigree that should generate a moderate hit for a baseball movie. But the book upon which the film is based, Michael Lewis’s ...

Have you noticed that nearly everyone who writes about the legal profession and practice management these days seems fixated on innovation? Either that or leadership—but mostly innovation. Here’s our theory: When people start talking about ...

Every few weeks we try to catch up with our Attorney at Work Advisors—a sometimes difficult task with these hardworking superstars! But some of them are well-known bloggers, so for this week’s Friday Five we’re recommending that you ...

A huge percentage of your audience—whether prospective clients, your referral network or prospective employees—now view your firm website via a smartphone screen. In fact, by 2013, mobile web usage will be more common than any other medium. That ...

With so much focus on the mechanics of marketing, there's not much space left for paying attention to competition—for actually getting the clients that your competitors want as much as you do. But isn’t competing for clients what the whole ...

Sometimes, the winning formula is right in front of you. This is often true when marketing your firm online and building its web presence. Many lawyers would benefit from spending just a few hours reviewing the websites of their three top ...