Managing a Law Firm

Electronic briefs are certainly not a new development in the legal field. I remember receiving many electronically constructed briefs on CD when I was practicing. The ebrief is an incredibly convenient format for navigating through an appellate ...

There's no reason a smaller firm's online marketing program can't be just as successful as a megafirm's—even with a much smaller budget. But it does require focus. No more knee-jerk decisions, no more keeping up with the Jones’s—and certainly no ...

Every lawyer wrestles with getting and keeping clients. It is, after all, hard stuff! And it’s actually quite normal to constantly wonder: “Where do I start?” “Are we spending enough or too much … on the wrong things?” ...

Legal project management has become a bit of a buzz term in recent years, but what exactly does "LPM" entail? Do you really need a stable of Gantt charts to run your law practice efficiently, or is there a simpler way? Sure there's a load of ...

If you were selling fruit and customers wanted to buy apples, wouldn’t you make sure you had apples? And wouldn't you let them know you had apples? Of course you would. But this simple scenario gets so much more complicated when you're selling ...

You're a new lawyer, launching a new law firm. How do you decide what your hourly rate will be? The ethics rules say that your rate must be "reasonable." That doesn’t give you much to go on. You know your rate should be a fair price for the ...

For recording and organizing notes, there are a number of really good apps to consider. And, as is true with all apps, many overlap in functionality. The apps outlined below for the iPad and iPhone have particular strengths that may resonate ...

Many firms talk about the importance of cross-selling—or cross-marketing, if you prefer—their clients. The problem is that you must serve the client before you can cross-market to the client. Too many firms fail to realize this and then wonder ...

You know you saved it—that file that you spent hours working on a few weeks ago. That file you’re now desperate to retrieve but can’t locate. But it's not in your Recent Documents (because you weren’t working on it recently), and it's not pinned ...

Operating without a strategic marketing plan is like constructing a building without a blueprint. You can do it, but chances are you won't like the outcome. With a blueprint, the builder knows whether it will be a shed or a cathedral. Likewise, ...