Solo and small firm lawyers are very much like "baseball men" prior to the Moneyball conversion. Once certain teams started making decisions based on hard numbers, rather than suppositions and unrefined projections, the new-school teams were ...
Jared Correia - May 6, 2014It’s simple math, actually. You can fiddle around with yearly billables expectations, “pieces of the pie” and annual hourly rate adjustments — and even stop stocking free coffee in the break room. But your ability to build a legal business that ...
Merrilyn Astin Tarlton - April 22, 2014The Legal Marketing Association (LMA) held its annual conference last week in Orlando, Florida, attended by more than 1,200 professional marketers. The buzz focused on a range of topics, from adapting to the “new normal” and sophisticated ...
Mark Beese - April 11, 2014All it takes is a quick eye-popping view of Riverview Law’s television campaign to understand the disruptive force of this InnovAction Award-winning U.K. firm. For law firms stuck on the billable hour, it's likely to be indigestion-inducing. ...
Andy Daws - March 21, 2014You knew it had to happen. After years of blogs, hashtags and conferences referencing "The End of Lawyers," "Legal Rebels" and "New Normal," the movement finally became — you’ll excuse the expression — "old school." In February, while ...
Ann Lee Gibson - March 14, 2014Few things will jolt lawyers into action faster than an incursion into the legal services market by someone who is not a lawyer. Claws out, fangs bared, hair raised on end, the profession aggressively protects its territory the way it knows ...
Jordan Furlong - March 3, 2014Fortunately, the discussion of websites in the legal industry has mostly changed from, “Do you have a website for your firm?” to “Have you leveraged the latest technology and best practices to fully optimize your site?” Here are five trends ...
Sachin Bhatia - February 21, 2014That change the legal profession has both ballyhooed and rebuffed for so long? It's here. Economic tides, big shifts in consumer demands, wide-scale technological evolutions and a host of related factors are causing broad changes in market ...
Merrilyn Astin Tarlton - February 11, 2014The other day my son was bemoaning the new development on the edge of town that was once an empty grassland with a nice sweeping view off into the horizon. Changes, he lamented, seemed to be coming faster and faster these days. Of course, those ...
Otto Sorts - February 10, 2014Yes, it seems we’ve been talking about the big changes coming to the legal profession for a very long time. But when the shift starts making headlines in the general media, it begins to seem more real. When academia begins to roil, you know ...
The Editors - February 3, 2014