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Sponsoring Women

Sponsors Are the New Mentors, Especially for Women

For women to move up the ranks in law firms, mentoring isn’t enough.

By Ida O. Abbott

Ida Abbott’s timely book gives men everything they need to sponsor — not merely mentor — professional women for leadership roles. “Sponsoring Women: What Men Need to Know” is available in digitalprint and Kindle format.

sponsoring women book cover print editionWomen have been told for years that having a mentor is critical for career success, and today many can readily find mentors or be matched with one in a program. But as their careers progress, they watch, puzzled and frustrated, as their male peers move up the ladder faster and higher. These women work just as hard, perform just as well, and are just as capable and driven as those men — often more so. They follow their mentors’ advice and pursue the same career strategies as men, but to no avail.

What’s going on?

For women to move up the ranks in law firms, mentoring isn’t enough. They need sponsoring within the firm, too.

Let’s Look at the Typical Scenario in Law Firms

Like women lawyers, the men have mentors, too, but their mentors are doing more than providing career advice, guidance and emotional support — and it leaves gaps between the genders’ advancement, like this:

  • While women are going to business development classes and learning to network with other women, men are being invited to business pitches, client meetings, and golf games with clients and influential businessmen.
  • While women are spending time planning events for the firm’s women’s initiative, men are being given high-visibility work projects.
  • While men who have yet to bring in any business are being promoted based on presumed potential, women with the same track record are kept in place because they are presumed to be less effective or less committed.

Men Enjoy These and Other Advantages Because Their Mentors Act as Sponsors

That is, they view the men as protégés, prepare them to be future leaders, and vigorously advocate for them to get important promotions, clients and leadership roles.

Research shows that more men than women get promoted — not because of any inherent differences in ability between the sexes, but because far more men enjoy the sponsorship of powerful partners who help propel their careers upward.

It’s Sponsorship That Gets the Job Done

Most sponsors are also men because sponsors need to have power — and in law firms the people with power  (equity partners, top leaders and rainmakers) are overwhelmingly men. While some of these men sponsor women, most men sponsor other men.

The same research shows that when women have senior-level sponsors, they get promoted at the same rate as men. But since twice as many men have sponsors, men continue to rise steadily to the top leadership slots. Women seem unable to crack the 15 percent equity-partner ceiling, even though they have been entering law firms on a par with men for two decades.

Why Don’t More Men Sponsor Women?

Sponsorship involves a close and often intense working relationship between sponsor and protégée. Sponsors become personally and actively invested in a protégée’s upward mobility, using their political capital and staking their reputations on the protégée’s success. They want to ensure their protégées have both star power and staying power.

Many men who could sponsor women avoid or overlook them in favor of men. Men favor having male protégés in part because they find it more natural, familiar and comfortable to advance other men.

Some of these sponsors unconsciously harbor gender biases that make them perceive women to be less ambitious, less reliable and a higher risk than men. For instance, they may assume women who have children are less committed to and focused on their careers, and therefore less worthy of sponsorship. Or because women do not broadcast their achievements or career aspirations the way men do, sponsors might not realize that high-performing women have the same or even greater ambitions than men.

Some think opposite-sex sponsorship is too complicated or risky. It raises issues they don’t have to worry about when they sponsor other men, such as sexual attraction, office gossip and jealous wives. They may feel at ease working closely with another man and giving him tough feedback, but with women protégées they have to be on guard about what they say, how they act and what they do.

But such perceptions and worries are not legitimate excuses for giving sponsorship advantages that push men ahead and hold women back.

So what’s to be done?

It’s Time to Confront These Concerns

Men in law firms must confront these concerns and push them aside. Sponsorship can no longer be a boys club. Men must step up to the plate. As partners and leaders, men have accepted the responsibility to develop, retain and advance all the best talent — but they are ignoring and losing the female half of that talent pool. When tens of thousands of women enter practice but it’s overwhelmingly men who make it to the top, the deficiency is not in the women but in the system — a system created and led by men.

Men who cannot make more women leaders are failing their firms and letting down the people they are entrusted to lead.

This is not just a matter of equitable treatment for women. It directly impacts the economics and viability of the firm. There is abundant evidence that organizations with higher percentages of women leaders outperform their competitors with quantifiably superior financial results.

Moreover, clients expect greater gender diversity on their teams. They appreciate that the traits, skills and competencies associated with women leaders (e.g., collaboration, empathy, openness) are now essential to operating successfully in an ever more social, interdependent and transparent world.

Smart law firm leaders also appreciate the benefits of having larger numbers of women participating widely in firm leadership. Those who want their firms to be in the forefront of advancing women must groom them for those roles. To do this, they must become sponsors for women, not just mentors.

Illustration ©ImageZoo.

Categories: Legal Career Development, Legal Mentoring, Professional Development
Originally published September 21, 2018
Last updated July 7, 2020
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Ida Abbott Ida O. Abbott

Ida O. Abbott is a leader in the field of talent management. She has enjoyed a four-decade career as a lawyer and consultant and now applies her talents to help firms improve retirement processes and to serve senior professionals as a retirement mentor and coach. The Wall Street Journal named her book “Retirement by Design” one of the best books of 2020 on retirement and aging. She is a Fellow of both the American Bar Foundation and the College of Law Practice Management. She is the author of numerous seminal books, including “The Lawyer’s Guide to Mentoring, 2nd Edition” and “Sponsoring Women: What Men Need to Know,”  and is a popular speaker. Learn more at www.IdaAbbott.com.

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