Digital Marketing for Law Firms

Where to spend your marketing dollars? Highlights from a recent survey on show which online platforms prospective clients are using to research lawyers.

AI isn’t the end of legal content, says Amanda Sexton, but it is forcing long-overdue changes in how firms approach digital marketing. Here's a quick guide.

Sasha Berson | Law firm marketing is an arms race. If your agency isn't equipped to win it for you, prepare to hand clients to your competitors. So, what's a law firm owner to do? Let's break it down.

Marin McCall | If you're spending time creating social media content for your law firm, it's worth understanding which numbers actually matter and what to do with them.

A recent survey by iLawyer Marketing sought to identify key decision-making factors for consumers when hiring a personal injury attorney.

Sally Schmidt | Tips for managing pricing conversations to deepen your relationships.

Kerry Barrett | The digital-first vetting process has become standard practice for clients choosing legal representation.

David Arato | Here are three human-centered strategies to balance GenAi's efficiency with your authentic legal voice.

Learn to read a legal marketing report the way you read any complex document: critically, strategically and with an eye for what matters.

Sasha Berson | You might have heard horror stories, or lost money with previous PPC campaigns. These 10 strategies will help you understand how to succeed.