Question: Must we really spend money on a slick print brochure for our law firm when nearly everyone gets their information via the Internet? How can we use printed pieces most effectively? Law firm marketers Tina Emerson, ...
The Editors - May 22, 2014In her "Get to the Point" columns, Teddy Snyder has led us all to question our writing and speaking habits (and our Theda C. Snyder - May 21, 2014
We are so used to instant gratification when it comes to communication — instant messaging, texting, all-access all-the-time smartphones. We can’t even get away from it when we travel, especially now that more and more flights are Internet ...
Vivian Manning - May 19, 2014Ah, spring is in the air! The flowers are blooming, the birds are chirping and I have just received annual invoices from the two business organizations to which I belong. Between the two, I just paid about $500 for the opportunity to list my ...
Ruth Carter - May 15, 2014Anyone who's seen movies like "The Terminator," "Minority Report," "Ironman" and beyond has seen the marriage of technology and fashion. There’s a giant laundry list of wearable gadgets that grace the silver screen. Only now, wearable technology ...
Chelsey Lambert - May 12, 2014No doubt, at this moment, armies of hackers are dreaming up diabolical new ways to cash in on our identities, crash our sites and disrupt our favorite pastimes. ("Smishing!") But really, the biggest threat to your online security is ... you. ...
Joan Feldman - May 9, 2014What do Apple, McDonald’s, Nike and P&G have in common? Besides spending more than a billion dollars on advertising annually, these "B2C" (business to consumer) companies are turning to "B2B" firms for marketing inspiration. They do so with good ...
John Simpson - May 8, 2014Solo and small firm lawyers are very much like "baseball men" prior to the Moneyball conversion. Once certain teams started making decisions based on hard numbers, rather than suppositions and unrefined projections, the new-school teams were ...
Jared Correia - May 6, 2014Who are these “enterprising lawyers”? Actually, they are easy to spot. Look for the more engaged and happier lawyers in the crowd. Deeply invested in the power of the work they do for their clients, they have ample interests beyond the practice ...
The Editors - May 1, 2014When sanctioning lawyers who have violated the rules, ethics regulators typically consider a set of aggravating circumstances that can increase the punishment, as well as a list of mitigating factors that may reduce it. These factors may include ...
Megan Zavieh - April 30, 2014