In the quest to drive traffic to their law firm website, many regard search traffic as the Holy Grail. While both direct traffic and referral traffic can be highly valuable to business development efforts, there can be little question that, in ...
Gyi Tsakalakis - January 6, 2014"People don't want to hire at the bottom or middle of the barrel, they want to hire at the top of the barrel." At the Third Annual Super Marketing Conference, Boston lawyer David White pointed out that, "We're all experts, we all have our law ...
Joan Feldman - January 3, 2014
A lot of lawyers spend good money to generate leads for new business through marketing, advertising, promotions and networking, in both online or offline venues. But much of that money is lost because of inconsistent and unsystematic intake when ...
Ryan Pitz - January 2, 2014 This time last year, we asked Gyi Tsakalakis to gaze into his crystal ball and give his best lawyer marketing predictions — along ...
Gyi Tsakalakis - December 31, 2013
Marketing isn't rocket science. More than anything, it demands "the little engine that could" approach, just putt-putting up the mountainside. For one of our favorite collections from the archives, we asked some widely known legal marketing pros ...
The Editors - December 27, 2013I always emphasize the importance of remaining optimistic when coaching lawyers on the topic of job hunting. And, lawyers being lawyers, I always need to provide some reason why they should remain upbeat. I have a simple answer: The job ...
Roy S. Ginsburg - December 26, 2013
The top legal technology trends this year? All month, you've been reading about trends in the legal profession: Bob Denney's annual "Hot and Not," Doug Edmund's "Signs of Hope for Tomorrow's Lawyers" and Larry Port on the legal cloud. To ...
The Editors - December 20, 2013
Legal cloud computing software is no longer new. What I would define as the "modern era" of Internet-based legal systems — heralded by the launch of Rocket Matter (full disclosure, that is my company) and Clio in 2008 — is now five years old. In ...
Larry Port - December 19, 2013You don’t need to be reminded what a tough market it has been these past few years. But while it’s been bad out in the trenches, imagine how discouraging it’s been for law students slogging their way through torts and contracts and civ pro ...
Doug Edmunds - December 13, 2013Break up with your mouse! You know that old chestnut from composer Burt Bacharach, “Make it easy on yourself, ’cause breaking up is so very hard to do?” Well, that’s what I want you to do. I want you to break up — with your mouse. And I’m going ...
Vivian Manning - December 11, 2013
Sign up for our free newsletter.
