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Brooke Lively
Brooke Lively

Brooke Lively is the founder and CEO of two companies that address the needs of growing law firms. Cathcap provides fractional CFO services, and​ Scaling Law helps law firms implement the Entrepreneurial Operating System (EOS) to improve execution, accountability and long-term value.​ Brooke has spent more than 20 years working in and alongside the legal industry and has advised hundreds of law firms across the U.S. She is an international bestselling author and a Professional EOS Implementer who holds both an MBA and the Chartered Financial Analyst designation. Follow her on LinkedIn.

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ARTICLES
  • When ChatGPT Becomes Co-Counsel: A Cautionary Tale About AI and the Unauthorized Practice of Law
  • Flat-Fee Pricing for Legal Services: Why You Should Add 20% and Not Feel Bad About It
  • Mea Culpa: What I Got Wrong About Private Equity in Law Firms
  • Growing Pains: Why Client Service Is Absolutely a Law Firm CFO’s Problem
  • Law Firm Metrics: Why Law Firms Struggle with Data Chaos (and What to Do About It)
  • The Hidden Cost of Complacency: Why Keeping Underperforming Billers Is Killing Your Firm
  • Law Firm Profits: 5 Ways You May Be Sabotaging Your Firm’s Growth
  • The Path to Partnership: Embracing the ‘P’ Word Is the Key to Law Firm Growth
  • Law Firm Loan Application Requirements: Your Essential Checklist to Get a Law Firm Loan
  • Law Firm Profits and Year-End Taxes: Avoiding a Surprise Tax Bill
  • What Should Be on Your Law Firm Dashboard?
  • The Best Law Firm Compensation Plans Use the Rule of Thirds
  • Transforming Law Firm Organizational Structure: Why You May Not Need a Lawyer in Charge
  • Understanding Law Firm Bonuses: A Simpler Bonus Structure for Associates, Paralegals and You
  • How To Value a Law Firm: Understanding What Your Firm is Worth
  • What Do Law Firm Buyers Want? The 3 Things That Matter Most
  • What Makes a Law Firm Attractive to Buyers?
  • What Are Your Non-Negotiables?
  • Mentally Preparing to Sell Your Law Practice
  • Building a Law Firm That Pays You First: The Rule of Thirds Approach
  • Selling a Law Practice: Why You Should Prep Your Law Firm — Even If You Don’t Want to Sell
  • To Stay on Target, Everybody in Your Law Firm Needs a Production Number
  • Budgets Suck, But Profit Plans Rock
  • A No-BS Way to Tell If Your Marketing Is Working
  • The Secret of Increased Production for Your Law Practice? Accountability
  • Are Your Law Firm’s Financial Systems Ready to Scale?
  • Law Firm Overhead: What It Is — and What It Isn’t
  • Have You Hired a ‘Terrorist’? 4 Kinds of Law Firm Employees
  • Your Law Firm’s Employees Cost Too Much to Lose
  • How to Prepare Your Law Practice for the Coming Recession
  • 3 Lessons From the Pandemic on How to Cut Overhead and Not Feel the Sting
  • How Are Law Firm Owners Paid? Total Compensation vs. Salary
  • Funding Growth: Are You Starving Your Law Firm?
  • Five Things That Slow Growth in a Law Firm
  • Seven Words to Learn Before You Apply for Your Next Loan
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