Daily Dispatch

lawyer doing digital marketing

Don’t Waste Your Marketing Dollars With a Bad Sales (Intake) Process

Mark Homer says that without a good sales process, you're probably wasting money on marketing. Here are five of the most meaningful changes your firm can make to improve intake and sign on more clients.

Mark Homer - April 28, 2020
Writing Lean- Test Your Writing and Editing Skills

Writing Lean: Test Your Writing and Editing Skills

Happy National Grammar Day! Here are some exercises from Susan Kostal that will strengthen your writing and editing skills.

Susan Kostal - March 4, 2020
Conquer Writer’s Block The 21-Minute Method

Conquer Writer’s Block: The 21-Minute Method

Don’t have hours of uninterrupted writing time to dedicate to your brief or memo? Don’t worry. If you can find 20 to 30 minutes, then you can write the first draft. Here are Gary Kinder's three steps and three rules to get you writing.

Gary Kinder - February 3, 2020
How to Avoid Getting Hooked by Phishing Scams

How to Avoid Getting Hooked by Phishing Scams

"What are the best, and preferably affordable, ways to protect our office, and in turn protect our clients, from phishing scams and other online threats?"

Mark C. Palmer - March 28, 2019

How to Avoid Asking for Business

I’ve finally figured out why so many lawyers want to know, “But how do I ask for the work?” It’s because the picture they have in their minds is a pretty darn scary one. It's something like this: You and a former colleague are sitting together ...

Merrilyn Astin Tarlton - September 3, 2018
black hat SEO

Negative SEO: Three Strategies for Surviving High-Tech Attacks

If you work in a competitive practice area, someone will likely try using negative SEO to take down your firm. Here are ways to protect against this type of dirty work.

Darryl Isaacs - August 30, 2018
lawyer wrapped up in red tap professional autonomy

What’s Holding You Back? Building Your Book of Business Through Imperfect Action

If you’re like most lawyers, you’re probably experiencing frustration about your seeming inability to develop a consistent, profitable book of business — and gripped by inertia.

Jay Harrington - August 16, 2018
lawyer loneliness woman and door

Lawyer Loneliness: You’re Not Alone in Feeling Alone

What is it about the practice of law that invites loneliness more than other professions? While I am sure there are many additional factors, below are some of the common sources of loneliness that I regularly see in lawyers.

Shawn Healy - August 7, 2018
content marketing box with light bulb Law Firm Testimonials

Don’t Drown in Sunk Costs When the Evidence Calls for a Change in Strategy

It might seem that sunk costs should not influence whether we continue investing in a project. And yet they do. Which brings me to content.

Susan Kostal - August 2, 2018
2018 Marketing and Business Development Survey

Survey Reveals Disturbing Undercurrents Beneath the “New Normal”

LexisNexis Interaction 2018 Law Firm Marketing & Business Development Survey is a fascinating look at how firms and marketers are settling into a “new normal,” where they plan to direct their marketing and business development dollars, and whom ...

Susan Kostal - July 31, 2018
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