Daily Dispatch


Play to Win

Marketing with a Purpose: Set Objectives

By | Mar.27.17 | No Comments

I recall a lawyer friend of mine telling me with excitement that he had been successful in setting up lunch with an assistant general counsel of a target company. Afterward, when I asked what he …Continue reading »


Product Beat

What’s New in Legal Technology? ABA TECHSHOW 2017

By | Mar.24.17 | No Comments

ABA TECHSHOW has been the place to learn what’s new in legal technology for more than 30 years — particularly on the small firm side. Last week in Chicago, we scoped out the ABA TECHSHOW …Continue reading »


Managing

Referral Madness! Stay on Top of Staying in Touch

By | Mar.23.17 | No Comments

This is something old-school lawyers say a lot: “Your best sources of referrals are your existing clients.” And, for word-of-mouth, referral-based law firms, it’s probably true that referrals from other lawyers or from existing clients are …Continue reading »


Get It Done

Believing in Your ‘Why’ Can Lead to Joy

By | Mar.22.17 | No Comments

“If you want to seize an opportunity, you must take risk. If you want to grow, you must make mistakes. If you want to reach your potential, you will have to take chances. If you …Continue reading »


Well Said!

Do You Deserve Business Development Training?

By | Mar.21.17 | No Comments

Having your own clients and business has long been characterized as “critical” for lawyers in firms of any size. Now, it’s considered a matter of survival. The days of paternalistic law firms maintaining client-less lawyers …Continue reading »


Getting Clients

Business Development: Help Yourself by Helping Others

By | Mar.20.17 | No Comments

“Let me tell you how wonderful I am!” One of the most difficult things about business development is having to promote yourself. Given the centuries-long legal tradition that deems it unseemly for a lawyer to …Continue reading »


The Friday Five

Order Whisky for Your Boss — Like a Boss

By | Mar.17.17 | No Comments

You’re at a conference with the senior partner you want to impress. You’re meeting in the hotel bar, a swanky old-school joint. Lots of wood and brass. You’re both just supposed to go over the …Continue reading »


the water of life

Whisky vs. Whiskey: Boozy Grammar Matters

By | Mar.17.17 | No Comments

If you’re a word nerd, the use of “whisky” and “whiskey” in my recent post “How to Order Whisky for Your Boss — Like a Boss” may have given you an aneurysm. I feel ya. …Continue reading »


FIVE ELEMENTS

Crafting a Low-Stress Digital Marketing Strategy for Your Small Firm

By | Mar.16.17 | No Comments

If you write and interact online or on your phone — which is everyone — you’re engaging in digital marketing. Why not put some strategic thinking behind your efforts to get more leads and clients? “But it …Continue reading »


NEW REPORT DOWNLOAD

2017 Survey Results: Lawyers’ Use of Social Media for Marketing

By | Mar.15.17 | No Comments

Facebook continues to gain fans in the profession, according to Attorney at Work’s 2017 Social Media Marketing Survey, conducted in February. This is the third year we’ve asked lawyers about their social media habits, preferences and …Continue reading »