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Daily Dispatch

lawyer doing digital marketing

Don’t Waste Your Marketing Dollars With a Bad Sales (Intake) Process

Mark Homer says that without a good sales process, you're probably wasting money on marketing. Here are five of the most meaningful changes your firm can make to improve intake and sign on more clients.

Mark Homer - April 28, 2020
brand

Brand Your Law Firm by Design, Not Default

Your brand platform is a "gut check" for your marketing. Mark Homer shares exercises that will help you define your firm's characteristics, unique value proposition (USP) and ideal client persona so you can begin building a valuable and ...

Mark Homer - March 31, 2020
Writing Lean- Test Your Writing and Editing Skills

Writing Lean: Test Your Writing and Editing Skills

Happy National Grammar Day! Here are some exercises from Susan Kostal that will strengthen your writing and editing skills.

Susan Kostal - March 4, 2020
moving boxes relocate bar exam

Can You Relocate Without Taking a New Bar Exam?

Relocating once you are a licensed attorney brings special headaches. Megan Zavieh explains ways you may be able to remain a practicing lawyer in a new state — without taking another bar exam.

Megan Zavieh - February 4, 2020
Conquer Writer’s Block The 21-Minute Method

Conquer Writer’s Block: The 21-Minute Method

Don’t have hours of uninterrupted writing time to dedicate to your brief or memo? Don’t worry. If you can find 20 to 30 minutes, then you can write the first draft. Here are Gary Kinder's three steps and three rules to get you writing.

Gary Kinder - February 3, 2020
Nothing But the Ruth by Ruth Carter

Wheaton’s Law

Whether you’re dealing with your opposing counsel, a colleague at your firm or any other professional, Wheaton’s Law should always apply. Coined by Wil Wheaton, who you may know from his work on "Star Trek: The Next Generation," the law is ...

Ruth Carter - December 27, 2019
How to Avoid Getting Hooked by Phishing Scams

How to Avoid Getting Hooked by Phishing Scams

"What are the best, and preferably affordable, ways to protect our office, and in turn protect our clients, from phishing scams and other online threats?"

Mark C. Palmer - March 28, 2019

How to Avoid Asking for Business

I’ve finally figured out why so many lawyers want to know, “But how do I ask for the work?” It’s because the picture they have in their minds is a pretty darn scary one. It's something like this: You and a former colleague are sitting together ...

Merrilyn Astin Tarlton - September 3, 2018
black hat SEO

Negative SEO: Three Strategies for Surviving High-Tech Attacks

If you work in a competitive practice area, someone will likely try using negative SEO to take down your firm. Here are ways to protect against this type of dirty work.

Darryl Isaacs - August 30, 2018

Run Your Practice More Mindfully on a Legal Pad

A legal pad makes an excellent coaster — and, yes, you're using one to level your desk right now. But it might be the secret weapon for running your firm.

Bull Garlington - August 28, 2018