Business Development


Social Media Marketing Tips

Lawyers and LinkedIn Skills and Endorsements

By | Nov.16.17 | 2 Comments

With more than 500 million members in 200 countries, LinkedIn continues to be the dominant social networking site for lawyers. Research from Greentarget confirms its use by 73 percent of in-house counsel for professional reasons. The …Continue reading »


Getting Clients

What’s Really Wrong With Your Law Firm’s Website?

By | Nov.13.17 | No Comments

It really doesn’t matter how much money and time go into your law practice’s website. You’ll likely always be left wondering if it is actually doing the job you need it to do — and …Continue reading »


Business Development

Five Tips for Keeping Referrals Flowing

By | Nov.06.17 | No Comments

Lawyers often pursue new clients at the expense of servicing and marketing to existing clients. This is a mistake. It’s also a mistake to pursue new referral sources at the expense of your existing referral …Continue reading »


Well Said!

Relationships 3.0: The Idea Relationship Era

By | Oct.31.17 | No Comments

Despite widespread recognition that the legal services business is undergoing the greatest change in its history, the industry still clings to a definition of relationships that doesn’t map to today’s reality. Different times and circumstances, …Continue reading »


Foster Web Marketing Product Spotlight

How to Market Your Law Firm in Today’s Online World

By | Oct.27.17 | No Comments

As new technology emerges and new trends take over, how we market our business changes. You have to keep up in order to stay relevant, and all of the moving pieces should work together seamlessly …Continue reading »


Play to Win

Checklist for Staffing Your Law Firm’s Trade Show Booth

By | Oct.25.17 | No Comments

Not so long ago, suggesting that lawyers would stand behind a table at a trade show would have been deemed heretical. Times have changed. Recently, I’ve heard a number of people discuss their firms’ participation …Continue reading »


FREE GUIDE FROM ATTORNEY AT WORK

Engage! A Lawyer’s Guide to Social Media Marketing

By | Oct.19.17 | 1 Comment

Today, the question is not whether you should be on social media — it’s how long will it take you to get up to speed. For “Engage! A Lawyer’s Guide to Social Media Marketing“ we asked top …Continue reading »


Getting Clients

Don’t Be Just Any Old Lawyer!

By | Oct.17.17 | No Comments

Not long ago, I was asked to make a presentation at a state bar’s Law Practice Management Committee luncheon. Topic? Getting clients, of course. When we opened things up for questions, a gentleman in the …Continue reading »


Competing on Price?

What Lawyers Can Learn from Apple When Setting Billing Rates  

By | Oct.16.17 | No Comments

Last month, Apple unveiled its new iPhone X to much fanfare. Perhaps what created the most fanfare was its price. It starts at $999 — hundreds more than the older iPhone 7 and the brand-new …Continue reading »


The Friday Five

Five Ways to Create Holiday Marketing That Shines

By | Oct.13.17 | No Comments

Yes, it’s already mid-October. No, you’re not the only one asking, “How did that happen?” The holidays are right around the corner, and they seem to come earlier each year. One question I often get …Continue reading »