Business Development


Business Development

How Charity Can Play a Role in Your Marketing Plan

By | Jul.25.17 | No Comments

Good marketers are good networkers. They meet lots of people in all kinds of settings and turn those people into clients. Chances are, you can be more focused about how your charity time and money …Continue reading »


play to win

Understanding the Client’s Decision

By | Jul.19.17 | No Comments

I’ve always liked the saying “If the only tool you have is a hammer, you tend to see every problem as a nail.” I think lawyers often make this mistake when approaching business development opportunities. …Continue reading »


KISS your old marketing plan goodbye

The ‘Keep It Simple, Stupid’ Marketing Plan

By | Jul.13.17 | 1 Comment

If you’ve searched the web for marketing plans, you’ve likely noticed that most so-called legal marketing experts recommend putting together a formal marketing plan. I suppose I fall into that camp — having a marketing …Continue reading »


Business Development

Are You Woke to Cultural Marketing?

By | Jun.29.17 | No Comments

In a country with increasingly diverse demographics, effective marketing must appeal to but not insult any group. Sticking to One’s Own People may be most comfortable consulting a lawyer in their own demographic, but that isn’t always …Continue reading »


Well Said!

Your Client’s Billing Problem May Be a ‘Fit’ Problem

By | Jun.28.17 | No Comments

Much has been written about clients’ reactions to escalating legal costs, but what are the implications of a client challenging individual billing entries? It may not be about billing at all, but about how well …Continue reading »


Are you really reaching your customer?

Consumer Targeting: Knowing Your Ideal Client Can Elevate Your Practice

By | Jun.26.17 | No Comments

On Sept. 1, 1994, a man named Marc Duke started The Original Pet Drink Co. in Fort Lauderdale, Florida. His vision? Provide flavored bottled water for pets, free of the chemicals found in tap water …Continue reading »


Play to Win

Dealing With an Upset Client

By | Jun.22.17 | 1 Comment

It’s almost a certainty that, at some point, every lawyer will have an unhappy client. In his seminal research on loyalty, business strategist Frederick Reichheld concluded that simply satisfying clients is not enough to retain them. …Continue reading »


Communicating With Clients

Ways to Spruce Up Your Client Intake Process

By | Jun.21.17 | 1 Comment

Law firms are busy places, and sometimes the smaller operations are even more chaotic than their large firm counterparts. It’s important to keep that behind the scenes, though. Your clients should see only a well-oiled machine …Continue reading »


Getting Clients

How to Avoid Asking for Business

By | Jun.19.17 | 1 Comment

I’ve finally figured out why so many lawyers want to know, “But how do I ask for the work?” It’s because the picture they have in their minds is a pretty darn scary one. It’s something …Continue reading »


The Friday Five

Under Pressure: Five Insights on the Evolving In-House Counsel Role

By | Jun.16.17 | 1 Comment

It’s difficult to attend any legal conference these days without hearing about technology and change, but it’s refreshing to discuss these topics with people who actually do the work. Recently, I moderated a panel for …Continue reading »