Content Marketing


Content Under Pressure

Niche Blogs: Why 100 Readers Can Be Better Than 1,000

By | Aug.01.17 | No Comments

A whopping 91 percent of in-house counsel rate an attorney’s articles and speeches as very to somewhat important when evaluating who to hire, according to the latest data from Greentarget. Just as important, 77 percent …Continue reading »


Visual Content

How to Create Impressive Infographics for Your Law Firm

By | Jun.08.17 | 1 Comment

Blog posts, podcasts and videos aren’t the only options for sharing content on your law firm’s website and social media platforms. Infographics offer an easy way for readers to review — and quickly grasp — visualized data. …Continue reading »


Lessons from Pop-Up Events

Client Dinners That Make Your Business Pop

By | Jun.07.17 | No Comments

A client appreciation dinner is a beautiful thing. There’s food and wine and balloons and maybe a small token of appreciation. Somebody makes a speech that mentions “paradigm shift” 31 times and everyone falls asleep. …Continue reading »


Are You a Visible Expert?

Thought Leadership Marketing: Five Benefits for Firms

By | Jun.06.17 | No Comments

Today your potential clients are online — researching firms, looking for legal advice, reading reviews, and making decisions long before they actually talk with a lawyer. It’s critical for you to be there, too, creating opportunities …Continue reading »


Content Under Pressure

Style Guides: Maintaining a Healthy Relationship Between Creator and Content

By | Jun.01.17 | No Comments

Most of us have a generally good grasp of English usage and punctuation. The problem is that some usage and punctuation errors are so subtle and pervasive that we are tricked into thinking they are …Continue reading »


PR on a Budget

Five Ways to Leverage HARO for Media Coverage

By | May.22.17 | No Comments

Getting quoted in the media is one of the most effective ways for lawyers to raise their profile, gain credibility as a thought leader and attract clients. However, you may not have the time to …Continue reading »


Content Under Pressure

Write Your Way Into the Euphemism-Free Zone

By | May.01.17 | No Comments

Last month’s United Airlines overbooking debacle and the subsequent PR disaster and brand implosion has me thinking of the value of communicating clearly. There’s much to be critical of in United’s behavior and initial poorly …Continue reading »


Play to Win

Writing Your Way to New Business

By | Apr.27.17 | 1 Comment

The other day, I was talking with a coaching client (let’s call him Lawyer A) about some new business he had just received. A lawyer at another firm (Lawyer B) called Lawyer A after reading …Continue reading »


The Friday Five

Five Hot Content Marketing Tips for Lawyers from LMA 2017

By | Apr.07.17 | 1 Comment

The Legal Marketing Association Annual Conference is where lawyers and legal marketers go to get up to date on the latest techniques, trends and tools. Here are content-related takeaways from last week’s confab in Las Vegas. Takeaways …Continue reading »


The Friday Five

Five Tips on Hiring an SEO Firm for Your Law Practice

By | Mar.31.17 | 4 Comments

While there are infinite ways to spend money marketing your law firm, only some will deliver the right return on investment. In my experience, especially in today’s digital marketing environment, working with the right search …Continue reading »