Content Marketing


Nothing But the Ruth!

What to Write? Ways to Find Ideas for Your Law Firm Blog

By | Oct.10.17 | No Comments

Figuring out what to write about on my blogs is a challenge I face every week, especially with our firm’s patent blog. (I practice intellectual property, but not patent law.) I worry that my posts won’t …Continue reading »


Content Under Pressure

Keeping in Touch With Client Newsletters

By | Oct.02.17 | No Comments

It can be tough to keep up with the content hamster wheel. Especially if you are trying to keep pace with bigger firms that seem to push out client alerts 24/7. So don’t drive yourself crazy. …Continue reading »


Content Under Pressure

Harnessing the Intuitive, Persuasive Power of Analogy

By | Sep.05.17 | No Comments

We all struggle with conveying complicated ideas, whether in spoken or written communication. The issue is particularly acute in the fields of law and medicine, where professionals work to explain issues and situations in which …Continue reading »


Content Under Pressure

Niche Blogs: Why 100 Readers Can Be Better Than 1,000

By | Aug.01.17 | No Comments

A whopping 91 percent of in-house counsel rate an attorney’s articles and speeches as very to somewhat important when evaluating who to hire, according to the latest data from Greentarget. Just as important, 77 percent …Continue reading »


Visual Content

How to Create Impressive Infographics for Your Law Firm

By | Jun.08.17 | 1 Comment

Blog posts, podcasts and videos aren’t the only options for sharing content on your law firm’s website and social media platforms. Infographics offer an easy way for readers to review — and quickly grasp — visualized data. …Continue reading »


Lessons from Pop-Up Events

Client Dinners That Make Your Business Pop

By | Jun.07.17 | No Comments

A client appreciation dinner is a beautiful thing. There’s food and wine and balloons and maybe a small token of appreciation. Somebody makes a speech that mentions “paradigm shift” 31 times and everyone falls asleep. …Continue reading »


Are You a Visible Expert?

Thought Leadership Marketing: Five Benefits for Firms

By | Jun.06.17 | No Comments

Today your potential clients are online — researching firms, looking for legal advice, reading reviews, and making decisions long before they actually talk with a lawyer. It’s critical for you to be there, too, creating opportunities …Continue reading »


Content Under Pressure

Style Guides: Maintaining a Healthy Relationship Between Creator and Content

By | Jun.01.17 | No Comments

Most of us have a generally good grasp of English usage and punctuation. The problem is that some usage and punctuation errors are so subtle and pervasive that we are tricked into thinking they are …Continue reading »


PR on a Budget

Five Ways to Leverage HARO for Media Coverage

By | May.22.17 | No Comments

Getting quoted in the media is one of the most effective ways for lawyers to raise their profile, gain credibility as a thought leader and attract clients. However, you may not have the time to …Continue reading »


Content Under Pressure

Write Your Way Into the Euphemism-Free Zone

By | May.01.17 | No Comments

Last month’s United Airlines overbooking debacle and the subsequent PR disaster and brand implosion has me thinking of the value of communicating clearly. There’s much to be critical of in United’s behavior and initial poorly …Continue reading »