Content Marketing


Play to Win

Writing Your Way to New Business

By | Apr.27.17 | No Comments

The other day, I was talking with a coaching client (let’s call him Lawyer A) about some new business he had just received. A lawyer at another firm (Lawyer B) called Lawyer A after reading …Continue reading »


The Friday Five

Five Hot Content Marketing Tips for Lawyers from LMA 2017

By | Apr.07.17 | 1 Comment

The Legal Marketing Association Annual Conference is where lawyers and legal marketers go to get up to date on the latest techniques, trends and tools. Here are content-related takeaways from last week’s confab in Las Vegas. Takeaways …Continue reading »


The Friday Five

Five Tips on Hiring an SEO Firm for Your Law Practice

By | Mar.31.17 | 3 Comments

While there are infinite ways to spend money marketing your law firm, only some will deliver the right return on investment. In my experience, especially in today’s digital marketing environment, working with the right search …Continue reading »



content under pressure

Law Firm Histories

By | Mar.01.17 | 1 Comment

This will completely frustrate you Western Civ majors, but your clients don’t care about your law firm’s history. I know it’s tempting to commemorate a big anniversary with a self-congratulatory press release, glossy collateral or detail-heavy …Continue reading »


Content Under Pressure

My Top Writing Tips for the Busy Author

By | Feb.01.17 | 1 Comment

Maybe this is the year you’ve committed to writing a blog. Perhaps you want to improve your client alerts or have just been given a monthly column. Talk about producing content under pressure! You’ve mastered …Continue reading »


Content Under Pressure

Writing Lean in 2017

By | Jan.09.17 | No Comments

Many of us make resolutions to lose weight, exercise more frequently or improve our eating habits. This year, I challenge you to improve your writing habits and learn to write lean. Mark Twain famously said, “I …Continue reading »


Merry Digital Marketing Marathon

Six Fundamental Changes to Your Online Marketing Strategy

By | Dec.21.16 | No Comments

This year’s “Merry Marketing Marathon” focuses on all things digital. Here, Adrian Dayton explains the elements of an irresistible offer.  While speaking at the 2016 Legal Marketing Technology Conference West, I made a startling observation. Marketing automation in …Continue reading »


Merry Digital Marketing Marathon

How to Beat Blogger’s Block

By | Dec.20.16 | No Comments

Today the “Merry Marketing Marathon” continues with a powerful answer to bloggers’ biggest question: “What should I write about today?” Recently I stumbled on a simple way to alleviate this problem. I started a Word document that lives on …Continue reading »


Top Posts from 2016

Merry Digital Marketing Marathon

By | Dec.19.16 | No Comments

This year, Attorney at Work’s annual “Merry Marketing Marathon” focuses on all things digital. We are publishing some of 2016’s most popular posts on social media, video, blogging and more. Consider it our gift to you: …Continue reading »