Content Marketing


Content Under Pressure

Building Endurance Into Your Content Strategy

By | May.01.18 | No Comments

Producing content that serves readers and the business objectives of the publisher — in this case, your law practice — is the No. 1 goal of a content strategy. Building an effective body of content …Continue reading »


Content Under Pressure

Awards Season: Building a Body of Work for “Best of” Lists

By | Apr.02.18 | No Comments

When awards season and Chambers nominations roll around, some firms find themselves scrambling to cobble together nomination applications. It’s understandable. I’ve been on both sides: crafting nominations, judging entries and writing copy about the winners. Initially, …Continue reading »


Content Under Pressure

What to Write: A Year of Publishing Strategically

By | Mar.05.18 | No Comments

Welcome back to our “Year of Publishing Strategically” (nod to “A Year of Living Dangerously,” Linda Hunt, 1984 Academy Award for best supporting actress). Having covered a variety of writing tips and tactics in this …Continue reading »


The Friday Five

Five Ways Lawyers Can Use Google Trends

By | Feb.02.18 | No Comments

Let’s say you practice in a midsize personal injury law firm in a metro area and you’d like to get more car accident cases. You do a Google search for “car accident lawyer” and see …Continue reading »


Content Under Pressure

Content Strategy: What It Is and What It Isn’t

By | Feb.01.18 | No Comments

One fact that’s always acknowledged in this column is that good content requires effort. It requires yours (which equals time and money) or someone else’s (which equals less time but more money). When speaking, I’ve …Continue reading »


One of a Kind

Provide More Value to Build Your Personal Brand

By | Jan.22.18 | No Comments

Ever wonder why some writers get all the attention online? Their posts get shared, their personal brands grow, their email lists swell, and their fortunes rise as their content receives an outsized share of eyeballs. It’s …Continue reading »


Marketing Trend-Spotting

Client-Driven Content Is the Year’s Breakout Hit

By | Jan.02.18 | No Comments

Too often, “client-focused” content translates as “let me tell you what you need,” followed by “please don’t interrupt, I’m still talking.” One of the most exciting trends in law firm marketing is client-driven content — …Continue reading »


Content Under Pressure

Learn to Love Your Social Media Channels

By | Dec.04.17 | No Comments

So you’ve spent a year creating content. You’ve written articles, created a client newsletter, are active on a blog and comment thread on your bar association website. You publish and provide comments in the local …Continue reading »


Content Under Pressure

Applying the 80/20 Rule to Your Content Marketing

By | Nov.01.17 | No Comments

The 80/20 rule is so ubiquitous that many of us have lost touch with its origins. Input/output? Sales leads/conversions? Clients/revenue? Greens/grains? Sharing my day/your day? Conceived by Vincent Pareto, the 80/20 rule, also known as the …Continue reading »


Nothing But the Ruth!

What to Write? Ways to Find Ideas for Your Law Firm Blog

By | Oct.10.17 | No Comments

Figuring out what to write about on my blogs is a challenge I face every week, especially with our firm’s patent blog. (I practice intellectual property, but not patent law.) I worry that my posts won’t …Continue reading »