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Lawyer Advertising

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Attorney Advertising: The Errors of Your Omissions

Will Hornsby | The state rules that govern advertising are changing rapidly, but one thing that is not changing is the cornerstone prohibition against false or misleading advertisements.

William Hornsby - September 16, 2020
Arrow going around trap lawyer advertising rules

This Is How You Avoid Advertising Rule Minefields

Will Hornsby | “You can go your own way.” I may be dating myself with this reference to the Fleetwood Mac tune from the 1970s, but this is an invitation the states have readily embraced when adopting the rules governing lawyer advertising.

William Hornsby - August 4, 2020

So You Want to Get Started in Local Digital Marketing

The Friday Five | Local digital marketing for small law firms is a challenge ... unless you use these tips from Conrad Saam to turn yourself into local marketing ninja.

Conrad Saam - May 8, 2020
dash board law firm marketing strategy

5 Tips to Get More Clients Now and After the COVID-19 Shutdown

Use these local marketing tactics from our recent webinar to position your law firm for survival and success, now and after the crisis has passed.

Mike Ramsey - April 20, 2020

How to Stay Afloat as a Small Law Firm: Panic Is Not an Option

A lot of small, local firms are on the edge in the best of circumstances, let alone in times like these. Do not panic. Take a breath, collect yourself and get to work. Use these steps from Conrad Saam to protect your firm.

Conrad Saam - April 10, 2020

How Call Tracking Helped Us Catch an Advertising Scam

Attorney Paul Cannon tells how using call-tracking metrics helped his firm analyze the true value of the advertising they were paying for — and stop a scam.

Paul Cannon - March 12, 2020

Are Solicitations the Upside Down of Advertisements in EthicsWorld?

Will Hornsby examines the blurred lines between the ethics rules governing lawyer “advertisements” and “solicitations.”

William Hornsby - November 19, 2019

Can I Say That? The Importance of Avoiding False or Misleading Advertisements

Let's unpack ABA Model Rule 7.1, Communications Concerning a Lawyer's Services.

William Hornsby - September 11, 2019
What's an ad - legal marketing ethics

When Is Your Communication an Ad?

When must a law firm’s marketing endeavors comply with the rules of professional conduct?

William Hornsby - May 29, 2019
Lawyer walking in maze attorney advertising rules

Navigating the Maze of Attorney Advertising Rules

Ethics jail is not crowded with those who breach the ad rules, but there are consequences. Beware of these three myths.

William Hornsby - March 18, 2019