Will Hornsby | The state rules that govern advertising are changing rapidly, but one thing that is not changing is the cornerstone prohibition against false or misleading advertisements.

Will Hornsby | “You can go your own way.” I may be dating myself with this reference to the Fleetwood Mac tune from the 1970s, but this is an invitation the states have readily embraced when adopting the rules governing lawyer advertising.

The Friday Five | Local digital marketing for small law firms is a challenge ... unless you use these tips from Conrad Saam to turn yourself into local marketing ninja.

Use these local marketing tactics from our recent webinar to position your law firm for survival and success, now and after the crisis has passed.

A lot of small, local firms are on the edge in the best of circumstances, let alone in times like these. Do not panic. Take a breath, collect yourself and get to work. Use these steps from Conrad Saam to protect your firm.

Attorney Paul Cannon tells how using call-tracking metrics helped his firm analyze the true value of the advertising they were paying for — and stop a scam.

Will Hornsby examines the blurred lines between the ethics rules governing lawyer “advertisements” and “solicitations.”

Let's unpack ABA Model Rule 7.1, Communications Concerning a Lawyer's Services.

When must a law firm’s marketing endeavors comply with the rules of professional conduct?

Ethics jail is not crowded with those who breach the ad rules, but there are consequences. Beware of these three myths.