Lawyer Advertising

Learn to read a legal marketing report the way you read any complex document: critically, strategically and with an eye for what matters.

Karin Conroy | What exactly are LSAs, how do they work, and how can they benefit your law firm?

You can put your firm’s name and logo on an impressive number of things — pens, mugs, magnets and toys are just the tip of the swag iceberg. I was a bit overwhelmed by all the options.

Ethics jail is not crowded with those who breach the ad rules, but there are consequences. Beware of these three myths.

“You can go your own way.” I may be dating myself with this reference to the Fleetwood Mac tune from the 1970s, but this is an invitation the states have readily embraced when adopting the rules governing lawyer advertising to prevent false or ...

Sasha Berson | You might have heard horror stories, or lost money with previous PPC campaigns. These 10 strategies will help you understand how to succeed.

Will Hornsby | I’ve plowed some of this ground in prior posts, but here is a framework to understand the six most important issues.

"It's not an imitation, it's a tribute." | Bob Denney passed away in October. In his honor, Will Hornsby borrows his format as he looks back over the recent past and a bit into the coming year.

Will Hornsby | Here's what you need to know about legal ethics opinions and how they can be a powerful tool to maximize your firm's marketing outreach.

Will Hornsby | Is it unethical for someone else to write your blog posts? When does your blog risk creating an attorney-client relationship?