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Personal Branding

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Avoiding Dining Table Faux Pas

You’ve spent the whole conference trying to get close to that potential business source, and you’re finally going to sit together at a banquet table. Or maybe a meal at a fancy restaurant is part of the interview process at the new firm you’re ...

Theda C. Snyder - May 30, 2017

Five Bespoke Handbags that Scream Power Player

There’s nothing like a brilliantly designed purse. It is a shield, a satchel and a work of art. When you walk into a meeting and set it on the table, a gorgeously appointed bespoke purse speaks in a strong, proud voice and says, “Put your ...

Bull Garlington - May 5, 2017

Five Mind-Blowing Things Every Lawyer Should Know About Branding

When most people think about “branding,” the first thing that comes to mind is the visuals: logos, images, color schemes. But branding is much more than visual elements. It's the connection a human being has to a product, service or even another ...

Julie Tolek - December 18, 2015
Friday Five

Five Ways to Revive Your LinkedIn Profile

If you've been away from LinkedIn for a while, or have just changed jobs or focus, it might be time to check out the social networking site's new features and update your profile. Why focus on LinkedIn? Survey after survey (including Attorney at ...

Joan Feldman - March 6, 2015
one of a kind with apples

Wisdom Marketing: Building Trust, Loyalty and Respect

"Click." Did you hear that? That "click" was in your reader's head. It's the proverbial light bulb moment when something you wrote resonated and registered with your audience. Someone has taken notice. You’ve just formed a relationship. That ...

Jay Harrington - November 3, 2014
one of a kind with apples

Turn Clients into Client-Advocates: The Brand Experience

Research suggests that life experiences, not material things, are the key to happiness. Nonetheless, by and large, people still choose to spend more of their money on material items because they believe they’re of greater value. After all, it’s ...

Jay Harrington - September 30, 2014
one of a kind with apples

Substance and Form: The Elements of a Lawyer Brand

Branding. It's one of the most overworked and overanalyzed topics in the marketplace of ideas. Paradoxically, or perhaps consequently, it's also one of the most misunderstood. This misunderstanding isn’t a definitional one. There’s a general ...

Jay Harrington - August 21, 2014

Defending Your Law Firm on the Internet Battlefield

The Internet is many things to many people. For some, it’s an educational resource. For others, it’s a place to socialize or attract customers. Unfortunately, still others view the Internet as their personal battlefield. Blogs, social media ...

Matt Spiegel - October 23, 2013

How’s Your Law Practice’s Curb Appeal?

Ever open up Google Hangouts or Skype to hear someone (okay, you) say, “Cripes! Where did that come from?” when the camera captures a side of your office you rarely notice? It’s not your bobblehead collection. It’s that sloppy stack of papers ...

Joan Feldman - May 17, 2013

Would You Hire Yourself?

Time to go look at yourself in the professional mirror—that is to say, to go read your online biography. Whether you’re a sole practitioner or a lawyer in a large firm, there’s one page on your website that’s entirely about you. Its purpose is ...

Jordan Furlong - October 24, 2011