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Lawyer Advertising

Secrets of Online Legal Marketing: The Basics

If your law firm has ever tinkered with online marketing, whether it’s advertising, search optimization, social media or email marketing, you may have decided: “This can’t work for my practice.” Sometimes that’s the right call. Sometimes it ...

Andrew Cabasso - July 5, 2018
call tracking and live chat

Call Tracking and Live Chat: Two Ways to Measure ROI and Boost Leads on a Budget

We’ve all heard that doing the same thing repeatedly and expecting different results is the definition of insanity. I want to put a new spin on it: “Marketing insanity” is continuing to spend money without knowing the results — meaning you can't ...

Mike Ramsey - January 25, 2018
PPC for Lawyers

Pay-Per-Click Tips to Boost Your Law Firm’s Leads

Pay-per-click, PPC, paid search — these terms might be familiar to you. Perhaps you’ve even tried Google AdWords but found this digital marketing channel unsuccessful. Usually, that is due to a poorly optimized account instead of the channel ...

Mike Ramsey - November 30, 2017

Consumer Targeting: Knowing Your Ideal Client Can Elevate Your Practice

On Sept. 1, 1994, a man named Marc Duke started The Original Pet Drink Co. in Fort Lauderdale, Florida. His vision? Provide flavored bottled water for pets, free of the chemicals found in tap water and fortified with essential vitamins and ...

Nika Kabiri - June 26, 2017
getting clients title showing three people

Focus, People! Tell Them Precisely What You Do

Last week while driving to an appointment, I listened to a morning interview show on the local Public Radio affiliate. I live in Colorado where the snow is really starting to pile up in the mountains, so the topic could not have been more ...

Merrilyn Astin Tarlton - December 15, 2016
one of a kind with apples

Do You Own Your Brand?

Let me start by saying that I’m not an intellectual property lawyer. But I am a lawyer and part owner of a marketing agency. And, while I no longer practice law, I can still spot an issue when I see it. There’s a big one lurking for law firms ...

Jay Harrington - November 15, 2016
Nothing But the Ruth

Swag Made for Your Audience

When I was a solo practitioner, I attended a swag expo. You can put your firm’s name and logo on an impressive number of things — pens, mugs, magnets and toys are just the tip of the swag iceberg. I was a bit overwhelmed by all the ...

Ruth Carter - August 11, 2016
getting clients title showing three people

Places to Find Free Pictures That Communicate

Okay, I'll say it and get it out of the way: "A picture's worth a thousand words." Trite as the aphorism may seem, it has been proven true time after time that a good solid image can be far more powerful than any block of text. Why do the most ...

Merrilyn Astin Tarlton - July 29, 2016
Managing

It’s Not You, It’s Me: Why Law Firm Advertising Fails

Lawyers have been conditioned, from time immemorial, to believe that successful marketing means broadcasting superiority. You must have won more false awards, and higher verdicts, and would have established further contrived rankings. To a ...

Jared Correia - May 12, 2016

Three Simple Steps to Smarter Advertising Decisions

Information sitting in your law firm's case management software can help you make better-informed marketing decisions — including where and when to advertise. Most firms have the information they need. It's just a matter of making a priority of ...

Steve Di Pietro - May 3, 2016