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Lawyer Advertising

How Call Tracking Helped Us Catch an Advertising Scam

Attorney Paul Cannon tells how using call-tracking metrics helped his firm analyze the true value of the advertising they were paying for — and stop a scam.

Paul Cannon - March 12, 2020

Are Solicitations the Upside Down of Advertisements in EthicsWorld?

Will Hornsby examines the blurred lines between the ethics rules governing lawyer “advertisements” and “solicitations.”

William Hornsby - November 19, 2019

Can I Say That? The Importance of Avoiding False or Misleading Advertisements

Let's unpack ABA Model Rule 7.1, Communications Concerning a Lawyer's Services.

William Hornsby - September 11, 2019
What's an ad - legal marketing ethics

When Is Your Communication an Ad?

When must a law firm’s marketing endeavors comply with the rules of professional conduct?

William Hornsby - May 29, 2019
attorney advertising maze

Navigating the Maze of Attorney Advertising Rules

Ethics jail is not crowded with those who breach the ad rules, but there are consequences. Beware of these three myths.

William Hornsby - March 18, 2019

Imagine There’s No Legal Advertising

Is it possible we will see a time when lawyers are again banned from advertising? What would our business-getting efforts look like if so?

William Hornsby - November 29, 2018
law firm advertising

Law Firm Advertising Do’s and Don’ts

Relying on traditional advertising to cut through the noise made by your competition is like cutting a tough steak with a butter knife.

Rich Bracken - October 22, 2018

Secrets of Online Legal Marketing: The Basics

If your law firm has ever tinkered with online marketing, whether it’s advertising, search optimization, social media or email marketing, you may have decided: “This can’t work for my practice.” Sometimes that’s the right call. Sometimes it ...

Andrew Cabasso - July 5, 2018
call tracking and live chat

Call Tracking and Live Chat: Two Ways to Measure ROI and Boost Leads on a Budget

We’ve all heard that doing the same thing repeatedly and expecting different results is the definition of insanity. I want to put a new spin on it: “Marketing insanity” is continuing to spend money without knowing the results — meaning you can't ...

Mike Ramsey - January 25, 2018
PPC for Lawyers

Pay-Per-Click Tips to Boost Your Law Firm’s Leads

Pay-per-click, PPC, paid search — these terms might be familiar to you. Perhaps you’ve even tried Google AdWords but found this digital marketing channel unsuccessful. Usually, that is due to a poorly optimized account instead of the channel ...

Mike Ramsey - November 30, 2017