Attorney Paul Cannon tells how using call-tracking metrics helped his firm analyze the true value of the advertising they were paying for — and stop a scam.

Will Hornsby examines the blurred lines between the ethics rules governing lawyer “advertisements” and “solicitations.”

Let's unpack ABA Model Rule 7.1, Communications Concerning a Lawyer's Services.

When must a law firm’s marketing endeavors comply with the rules of professional conduct?

Ethics jail is not crowded with those who breach the ad rules, but there are consequences. Beware of these three myths.

Is it possible we will see a time when lawyers are again banned from advertising? What would our business-getting efforts look like if so?

Relying on traditional advertising to cut through the noise made by your competition is like cutting a tough steak with a butter knife.

If your law firm has ever tinkered with online marketing, whether it’s advertising, search optimization, social media or email marketing, you may have decided: “This can’t work for my practice.” Sometimes that’s the right call. Sometimes it ...

We’ve all heard that doing the same thing repeatedly and expecting different results is the definition of insanity. I want to put a new spin on it: “Marketing insanity” is continuing to spend money without knowing the results — meaning you can't ...

Pay-per-click, PPC, paid search — these terms might be familiar to you. Perhaps you’ve even tried Google AdWords but found this digital marketing channel unsuccessful. Usually, that is due to a poorly optimized account instead of the channel ...