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Marketing

Rewarding Your Referral Sources

You can do plenty of things besides referring work to stay in the good graces of potential sources of business.

Sally J. Schmidt - March 26, 2019

Legal Business Development Done Right: Plan and Execute

Jay Harrington's 10 steps to your best business game.

Jay Harrington - March 19, 2019
attorney advertising maze

Navigating the Maze of Attorney Advertising Rules

Ethics jail is not crowded with those who breach the ad rules, but there are consequences. Beware of these three myths.

William Hornsby - March 18, 2019
Nothing But the Ruth by Ruth Carter

Jerk Behavior: Don’t Write About Your Clients Online

Our job is to serve our clients, not to use them to bolster our image.

Ruth Carter - March 14, 2019
Well Said

Creative Price Negotiation

Before you can draw a line in the pricing sand, you have to have a replacement source of revenue.

Mike O'Horo - March 12, 2019

What to Write When Inspiration Goes on Strike

Staring at a blank page? Tips from Susan Kostal to get your creative juices flowing.

Susan Kostal - March 11, 2019

Educating Clients About the Dangers of Social Media Activity

Indiscriminate posting during a legal case can pose big risks for clients.

Scott Distasio - March 6, 2019

Biggest Obstacle to New Business for Law Firms?

The biggest challenge in business development is inertia — not yours, but the prospect’s. Here are tips to get the prospect off the dime.

Sally J. Schmidt - February 28, 2019
7 tips from 7 Marketing Pros

Staying Competitive: 7 Tips from 7 Legal Marketing Pros

Here are seven tried-and-true tactics along with real-world applications that help lawyers differentiate themselves.

Jennifer Carr - February 19, 2019
Nothing But the Ruth by Ruth Carter

Blogging About Boring or Complex Legal Topics

If a topic is important, there’s a way to make it engaging and palatable for your audience.

Ruth Carter - February 18, 2019