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Marketing

Building Stronger Client Relationships Despite the Obstacles

Having a personal relationship will make your lawyer-client relationship more satisfying — and it is particularly helpful if there is a glitch. Here are 10 ideas.

Sally J. Schmidt - December 18, 2018
Serving up Strategy Save Law Firm Sales Pros a Seat at the Table

Serving up Strategy? Save Law Firm Sales Pros a Seat at the Table

If you’re committed to “serving sales” — to your clients and prospects — to facilitate more lucrative and loyal relationships, then you have to reserve your senior sales and marketing professionals a seat at the table.

Beth Cuzzone and John Hellerman - December 17, 2018

Five Fresh Marketing Ideas for 2019

Marketing ideas can get overused and stagnate. Try these five proven, unusual techniques to keep your marketing fresh.

Karin Conroy - December 14, 2018
Take the Awkward Out of Holiday Parties

Five Ways to Take the Awkward Out of Holiday Parties

Holiday parties can be more awkward than meeting the parents. Try these tips to become confident.

Stephanie R. Hanna - December 7, 2018
Nothing But the Ruth by Ruth Carter

The Results Are In: How to Be an Effective Legal Blogger

Ruth Carter distills the results from Orbit Media's annual survey of more than 1,000 bloggers. What's working?

Ruth Carter - December 6, 2018

How to Ask for Client Testimonials

These four questions will help your happy clients get to the essence of their "client experience" story.

Susan Kostal - December 5, 2018

Five Ways Email Marketing for Lawyers Truly Works

If you’re new to email marketing, or even an old hand at it, try some of these low-maintenance methods for incorporating email into your marketing strategy.

Karin Conroy - December 3, 2018

Traditional vs. Digital Advertising: Striking a Balance

The way consumers research and buy services has changed. In the interest of helping your firm stay visible, let’s explore the pros and cons of traditional and digital advertising.

Mike Ramsey - November 28, 2018

Seven Steps to Throw an Unforgettable Holiday Party This Season

With smart planning — and plenty of creative flair — a holiday party can be an enriching experience that bonds you to clients and referral resources in a personal way.

Heather Harrington - November 20, 2018

Three Mindset Shifts to Help Take the Work Out of Networking

Working on some basic mindset shifts — before you deploy all the business development strategies you've learned — can make a huge difference.

Stephanie R. Hanna - November 15, 2018