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Social Media

Secrets of Online Legal Marketing: The Basics

If your law firm has ever tinkered with online marketing, whether it’s advertising, search optimization, social media or email marketing, you may have decided: “This can’t work for my practice.” Sometimes that’s the right call. Sometimes it ...

Andrew Cabasso - July 5, 2018
marketing

Steps for Promoting Law Firm Videos

From convincing attorneys to provide pro bono assistance to educating employers on the importance of updating HR policies, video provides an emotional connection that makes it an efficient marketing tool. At Allen Matkins, we have produced ...

Adam Stock and Stefanie Knapp - March 23, 2018

Is Jury Research on Social Media an Ethics Risk or a Competency Requirement?

Question: During a recent jury trial, counsel was provided with completed jury questionnaires including names, ages, home addresses and places of employment. In addition to using traditional research techniques found in public ...

Mark C. Palmer - January 23, 2018

Does Your Online Reputation Need Tending?

Sometimes lawyers and law firms need to clean up online reputations sullied by lawsuits, bad press, negative reviews or poor social media choices. While there’s no magic bullet, reputation management is possible. There are two approaches you can ...

Helen Bertelli - December 19, 2017

Tips for Capturing Social Media Evidence

It turns out that sometimes you can believe what you see on the internet. Criminal defendants and civil litigants overshare on social media just like the rest of us. But heading into court, that tendency is less an annoying habit and more a ...

Danny Boice - December 15, 2017

Lawyers and LinkedIn Skills and Endorsements

Because of this widespread use by lawyers and businesspeople, LinkedIn’s potential to create and nurture relationships between lawyers and clients is significant. You need to be there, and you need to focus on creating a profile and presence ...

Nancy Myrland - November 16, 2017
On Balance Legal Ethics

Ethically Outsourcing Social Media Management

It's a given that you need to delegate or outsource some tasks if you want to grow as a firm. There are only so many hours in a day, and if you try to do absolutely everything yourself, it will mean limited revenues and likely unbearable hours ...

Megan Zavieh - November 8, 2017
Engage Social Media Marketing

Engage! A Lawyer’s Guide to Social Media Marketing

Today, the question is not whether you should be on social media — it’s how long will it take you to get up to speed. For "Engage! A Lawyer's Guide to Social Media Marketing" we asked top law firm marketers for advice on where ...

Joan Feldman - October 19, 2017
law firm website

Seven Ways to Optimize Your Law Firm’s Website

Gone are the days when people relied only on personal recommendations or traditional advertising to find a lawyer. Google has stepped into the role of the "trusted friend" recommending a lawyer, and online local reviews serve as word-of-mouth in ...

Barbara Bowden - July 18, 2017

Crafting a Low-Stress Digital Marketing Strategy for Your Small Firm

If you write and interact online or on your phone — which is everyone — you’re engaging in digital marketing. Why not put some strategic thinking behind your efforts to get more leads and clients? "But it seems daunting," you say. "I don’t ...

Tim Baran - March 16, 2017