Friday Five

marketing
Add These Five Super Marketing Steps to Your Plans

The Super Marketing Conference in Boston, a collaboration between MassLOMAP, the ABA Law Practice Division and Massachusetts Continuing Legal Education, assembled expert speakers from around the country to provide practical, hands-on advice to ...

Heidi Alexander - August 11, 2017
legal departments
Under Pressure: Five Insights on the Evolving In-House Counsel Role

It’s difficult to attend any legal conference these days without hearing about technology and change, but it’s refreshing to discuss these topics with people who actually do the work. Recently, I moderated a panel for an ARK conference, "The New ...

Mary Juetten - June 16, 2017
speaking gig
Five Things to Ask Before You Say Yes to a Speaking Gig

Most professionals have a complicated relationship with public speaking — particularly if it is a good business development opportunity. On the one hand, you're pretty sure you want this gig. It could be the start of something good for your ...

Merrilyn Astin Tarlton - June 9, 2017
Five Questions for Enterprising Lawyers

Recently Attorney at Work caught up with three innovative lawyers — all speakers at this spring’s Lawyernomics conference, hosted by Avvo — for their thoughts on what it means to run a law practice like a business, the biggest bet they’ve placed ...

The Editors - June 2, 2017
talent
How to Win the War for Lateral Talent

Hiring lateral partners and groups is a key component for success in today’s competitive law firm market. And while large firms get all the headlines for key coups, smaller firms have both more to gain and lose in recruiting talent. Winning in ...

Steve Nelson - May 26, 2017
Five Tips to Improve Back-Office Processes

Are you contemplating streamlining, centralizing or outsourcing some or all of your law firm's back-office functions? It's an idea worth exploring. Improving basic processes and using the right technology can help you and your staff minimize ...

Eric Wangler - May 19, 2017
Five Bespoke Handbags that Scream Power Player

There’s nothing like a brilliantly designed purse. It is a shield, a satchel and a work of art. When you walk into a meeting and set it on the table, a gorgeously appointed bespoke purse speaks in a strong, proud voice and says, “Put your ...

Bull Garlington - May 5, 2017
client calls
A Solo’s Tips on Balancing Client Calls and Personal Time

If you’re a solo practitioner or in a small law firm, you are likely a slave to your smartphone, making sure clients can always reach you. As the managing partner at a small firm, I found it increasingly difficult to keep up with my clients' ...

Steven Palermo - April 14, 2017
law firm website SEO
Five Tips on Hiring an SEO Firm for Your Law Practice

While there are infinite ways to spend money marketing your law firm, only some will deliver the right return on investment. In my experience, especially in today’s increasingly digital marketing environment, finding and working with the right ...

Josh Gerben - March 31, 2017
evernote lawyers
Using Evernote in Your Law Practice: Five Ways to Start

When talking with lawyers about Evernote, I often get the same comment: “I heard it was a good productivity tool so I downloaded Evernote, but I haven’t figured out how to get started with it.” Fortunately, there are some simple ways to ...

Heidi Alexander - March 10, 2017
envelope

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