One of a Kind

Most law firms engage in various forms of content marketing. Fewer actually practice true thought leadership marketing. The qualitative difference between the two is significant, as is the quantitative impact on a firm’s bottom line.

Jay Harrington says if you want more business, build a narrowly-focused practice.

Jay Harrington says it's time to jump in and ride the podcasting wave.

You can’t passively sit by and wait for prospects to stumble upon your attorney bio. Jay Harrington explains how important it is to funnel people in the right direction.

A billionaire lawyer's advice: The best investment you’ll ever make is investing in yourself. Set a big ambitious goal, then sell yourself an hour each day to work toward achieving it.

Aim for sequential growth that eases you into LinkedIn's many tools. Get comfortable. Gain confidence.

Principles to keep in mind when building your personal brand through the content you produce and share.

Jay Harrington's 10 steps to your best business game.

The written word is only one way to express thought leadership. A better approach is a divisible content strategy that incorporates visual storytelling.

While many lawyers appreciate its benefits, few harness its power to full effect. Try these strategies for more effective content marketing.