The Annual Super Marketing Conference brings noted legal marketing experts from across the continent together in Boston (and is broadcast broadly beyond) to share their wealth of knowledge in a packed day of panels and presentations. The fourth ...
Sofia Lingos - June 13, 2014
Recently, I was blown away by how awesome a fellow lawyer’s office is. It’s not very big, but it has a standing desk by a window that overlooks downtown Phoenix, opening up the rest of the space for an oversize leather couch and armchair. I ...
Ruth Carter - June 11, 2014
Question: With the warm weather, the annual "what to wear" debate is underway at our firm — and it's probably time to update and enforce a dress code policy. Do most law firms have a dress code? Should we have ...
The Editors - June 9, 2014
Email! We may love it for its convenience or hate it for its omnipresence, but it’s tough to imagine a life, especially a productive work life, without it. But what you might really like to imagine are some new ways to enhance its daily use. ...
The Editors - June 6, 2014
Your relationships with clients, colleagues and other referral sources ought to be the focus of your client development process and your web presence.
Gyi Tsakalakis - June 4, 2014 There are so many places to socialize online and way too little time. How can you make all of this socializing more efficient? That's what this post is about. First, a discussion of several social media management applications designed for the ...
Gyi Tsakalakis - May 28, 2014Two coaching situations recently occurred in close proximity to each other and the contrast was striking. In the first, Attorney A, a partner, was interested in building a niche practice in an industry in which his largest client operates. We ...
Sally J. Schmidt - May 27, 2014
Mitch Albom, who has been regularly employed as a sportswriter for the Detroit Free Press, has written songs for Warren Zevon and penned a few books, one of which is "The Five People You Meet in Heaven." Now, I’ve never read that book (per my ...
Jared Correia - May 23, 2014
Question: Must we really spend money on a slick print brochure for our law firm when nearly everyone gets their information via the Internet? How can we use printed pieces most effectively? Law firm marketers Tina Emerson, ...
The Editors - May 22, 2014In her "Get to the Point" columns, Teddy Snyder has led us all to question our writing and speaking habits (and our Theda C. Snyder - May 21, 2014
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