Columns

Of course you use a dictionary when you don’t know the meaning of a word. But you might have to pay attention to context to figure out which definition applies and whether it’s the right word to use. That’s why the dictionary is the traitor ...

Analog Attorney | This productivity planner for legal marketing is based on solid psychological principles and setting simple, achievable goals.

Nothing But the Ruth! | Ruth Carter interviews HBT Marketing Chief Creative Officer Nancy Harhut about getting responses to your emails.

Teddy Snyder | Make sure every pronoun or pro-form reference is clear.

Annette Choti | The content you develop and publish needs to be the right content for your target audience.

Jay Harrington | When building a practice, don’t try to serve everyone. Focus on serving someone. Others will follow.

Teddy Snyder | You want to frame your opening in a way that supports your position.

Sally Schmidt | Remember that people’s impressions are based on their experiences with you more than on your words.

Jamie Spannhake | Here the five kinds of rest you need to feel energized, mentally and physically.

Fred Cohen | From a technology standpoint, 2022 is looking promising for law firms.