Columns

About this time each year, law industry publications are rife with advice about “holiday marketing.” The advice tends to be about gift-giving protocols and using social events to network and create relationships.

Law practice management software provider Clio released its first annual Legal Trends Report on October 17. The survey is a compilation of data aggregated from 40,000 Clio subscribers in the continental U.S. The data, representing usage events ...

Attorneys frequently ignore this basic journalism rule: Start with your strongest point. Your lead or “lede” should entice the reader to continue reading. The phrase “bury the lede” appears to be the only use of this alternate spelling. Perhaps ...

Most lawyers deal with the printed word all day long. They’ve been trained to take in and share knowledge as text. As a writer, it’s a stretch for me to even conceive of presenting information in a simple Excel chart. My bible starts, “In the ...

Whether you practice solo with a small staff, at a midsize law firm or in BigLaw, you can always find ways to improve your firm’s culture. It’s true that law firms have a unique culture, regardless of size. One reason is that the billable ...

Lawyers have a lot of questions about how to develop new business. Once they start working with a client, however, the question often becomes, “How can I expand the business?” The simple fact is that clients want to work with lawyers ...

There’s ample evidence to suggest that lawyers — members of a profession that almost exclusively bills by the hour — are not doing everything they can to Automate Workflows and maximize their earnings. Clio’s recently released ...

“How do you cope with stress?” That was this month’s question from my Attorney at Work editors. At first, I laughed at the question, but the gentlest response I can give is, “Not gracefully.” I’ve been open about my issues with depression and ...

Let me start by saying that I’m not an intellectual property lawyer. But I am a lawyer and part owner of a marketing agency. And, while I no longer practice law, I can still spot an issue when I see it. There’s a big one lurking for law firms ...

You can read all the books and listen to all the podcasts about legal marketing ... apply expert advice to your social media and blogging routine ... study up on how to build your personal network, entertain prospects and ask for the business — ...