Business Development

Annette Choti | Developing an effective marketing strategy takes time and money. Ensure you get results by avoiding these eight spending traps.

Every day offers opportunities to build trust with a client or prospect, thereby setting your firm apart from the competition. Here are eight easy ways to do just that in your communications.

Sally Schmidt | Turning satisfied clients into loyal clients will make your practice more profitable and enjoyable.

Jay Harrington | A growth mindset, manifested through daily business development activity, is the lead domino for achieving your long-term career goals.

This is the time of year when many law firms require their lawyers to develop a personal marketing or business development plan. Even those without a requirement no doubt start thinking about their goals as the new year approaches.

Annette Choti | If you are looking to boost your firm's online visibility, consider publishing an e-book.

Nancy Slome | Why are lawyers afraid to write in the first person? Tips to punch up your LinkedIn Profile.

Sally Schmidt | A lot of lawyers (of all ages) are still skeptical about the value of an online presence for business development.

Teddy Snyder | Holiday gift-giving to clients and referral sources was already perilous before the pandemic.

Annette Choti | Whether you manage your firm’s digital marketing strategy or outsource your marketing, here are the trends you should know.