Business Development

Shari Lee Sugarman | advice on how to network effectively regardless of where you’re at on your career path.

How can your website remain relevant and stand out from the competition? Karin Conroy points to the biggest law firm website design trends of the year.

This infographic lays out 10 easy ways lawyers can improve their performance on LinkedIn and generate quick results.

Annette Choti | These five statistics confirm the value of legal marketing in 2023 and beyond.

Annette Choti | Not only will a podcast increase your reach and build your brand, but the barriers to entry in the podcasting space are low.

One-off referrals are nice. But here's how to build a lawyer referrals network that sends a steady stream of business to your law firm.

To present a subject effectively, you need to optimize the speaker (you), the course materials, the visual (the PowerPoint) and the notes.

Sally Schmidt | A checklist to help you reassess how you're investing your time and resources on marketing.

A Legal Services Network, or an LSN, can open new paths of revenue while introducing your firm to great lawyers from abroad.

Laura Ernde | Don’t be tempted to shortcut your marketing efforts by signing up for one of the many unreputable lawyer awards and rankings services. Do this instead.