Business Development

According to the projections in a VoiceLabs report, about 33 million voice-first devices were in circulation at the start of the year. By voice-first, we mean devices like the Amazon Echo and Google Home that sit on your counter and only ...

You undoubtedly have heard how important follow-up is to marketing and business development. Clients and referral sources are most likely to refer business to people they have heard from or seen in the prior three months, which means a sustained ...

Business development needn’t be complicated, difficult or distressing. However, for many lawyers, it’s all of that. Most of that can be eliminated by a single shift in perspective. It comes down to this: You need a specific market focus to ...

Those who know me know I love sports. So, it should come as no surprise that I follow sports-related teams, figures and organizations on social media. About twice a year, I run across a list targeted at young would-be athletes of things that ...

I know very few attorneys who are really comfortable networking. I think that’s true of most businesspeople. Even those who are naturally outgoing tend to clam up once an otherwise purely social situation acquires a business networking aspect. ...

If you’re wondering whether blogging helps with your search engine results, it does. Here’s what happened when I started blogging about a new law. My goal was to break this law down into the elements that businesses need to know about and ...

Let me tell you a story about a brainy brief writer. She was smart, hardworking and loved practicing law. But she had few clients of her own. This made her beholden to others at her firm. Over the years, she came to believe she could never be a ...

In the years it takes before your lawyering skills develop to where you can produce work product that clients will pay for, you cost your firm a lot more than you generate. That’s expected, but it doesn’t mean that in the interim you can’t ...

When discussing business development, we often talk in terms of strategies — identifying top prospects, building niche practices or targeting selected referral sources, for example. But every now and then, I am reminded there are terrific ...

Ryan Nevin’s article “Ways to Get Clients After Hanging Out Your Shingle” has some great tips. He’s right that you should network with attorneys who don’t do what you do to get referrals. But that’s only part of the answer. You should also make ...