Last week at ABA TECHSHOW in Chicago, Allison Shields and I chatted with lawyers about shaping their online ...
Gyi Tsakalakis - April 20, 2015
There’s a tricky balance that lawyers need to strike: staying focused on the "task at hand" while keeping an eye on the future. The task at hand involves acquiring technical skills — drafting, negotiation, deposition-taking — at a relatively ...
Jay Harrington - April 16, 2015
Your referral network is a living thing. If you don’t feed it and water it, it will die, and if you don’t prune it back occasionally, it will collapse under its own weight. If you’ve developed a network by identifying good sources and asking ...
Mary Lokensgard - April 15, 2015A common frustration among lawyers is that their networks are too low caliber to provide access to decision-makers. If you have a business development plan, it is probably too generic to give you a meaningful edge over the competition. You wish ...
David Ackert and Tiffany Yarde - April 2, 2015
Gabriel Cheong started his own law firm straight out of law school. One year later he purchased the law firm where he once interned. Now Gabriel runs Infinity Law Group while blogging, tweeting and marketing his firm. He'll be one of four ...
Gabriel Cheong - March 25, 2015
What lawyer doesn’t like getting a good referral? The potential client’s matter fits your practice, and he’s heard good things about you from the person who sent him over. So what are you doing now to get more of the referrals you want? You ...
Mary Lokensgard - March 18, 2015If you've been away from LinkedIn for a while, or have just changed jobs or focus, it might be time to check out the social networking site's new features and update your profile. Why focus on LinkedIn? Survey after survey (including Attorney at ...
Joan Feldman - March 6, 2015
Leading a law firm is often compared to being the chief herder at a cat ranch. On the communications front, the managing partners at a law firm are challenged not only with what to say to their colleagues and clients but when and how to say ...
John Byrne - March 4, 2015
At a recent Marketing Partner Forum, organizers presented the results of a Thompson Reuters survey of law firm marketers. Two points in particular jumped out at me: (1) The “most-important initiative” for the law firms was improving business ...
Sally J. Schmidt - February 16, 2015
Contrary to what some social media pundits would say, conferences where people show up and interact in person have not gone away. Not only are they around to stay, but most legal marketing pundits (including yours truly) agree that attending ...
Roy S. Ginsburg - February 10, 2015
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