At a time when the supply of good, qualified lawyers exceeds the demand—and with so many options for finding legal advice or representation online—it is critical to differentiate your practice. To be found and hired, you need to speak clearly ...
Susan Saltonstall Duncan - June 3, 2013
Congratulations! Your law firm has a brand. In fact, maybe several. You may have no control over it, but when people hear your name and recognize it, they think ... something. So the first question is whether you want to control your law firm ...
Mark T. Greene - May 29, 2013Thought leadership. It’s a new term for an old concept—writing and speaking to enhance your visibility and build a public perception of your expertise. Lawyers have used thought leadership as a marketing strategy since the very early days of law ...
Sally J. Schmidt - May 20, 2013
It’s not always easy to convince lawyers that they should care more about client service. Too many genuinely believe their legal expertise is paramount—the only thing that truly matters when establishing their law practice’s reputation. But ...
Roy S. Ginsburg - May 14, 2013
Years ago, in a remarkably successful marketing move, a designer specializing in logos, letterheads and the like came up with the concept of "corporate image." A brilliant concept, but more mirage than image. Now one of the most successful ...
Bruce W. Marcus - May 6, 2013
With the Third Annual Super Marketing Conference in Boston mere weeks away, LOMAP's Jared Correia has lawyer marketing on the brain. The day-long conference is live at Suffolk University School of Law—and via webcast—May 16, but today the ...
Jared Correia - May 3, 2013The recent post here about whether lawyers' paper business cards are obsolete reminded me that, yes, there are important things to be done with all the cards you collect at a conference or meeting. First, let’s talk about business card ...
Theda C. Snyder - April 24, 2013
Question: "What’s the current thinking on business cards? They seem like an anachronism in a digital world, yet I don’t know how else to invite someone to contact me without them. What do lawyers 'in the know' do?" In this ...
The Editors - April 18, 2013
When you finish up a big case or put the final signatures on a long-time-closing contract, things can get slow around your office. You might begin feeling a little panicky. It's dangerously easy at that point to slip into thinking you'd take any ...
Merrilyn Astin Tarlton - April 5, 2013One of my clients met recently with a senior lender of a bank to explore potential referral opportunities. The lender said to the lawyer, in essence, “We do everything our competitors do but we have two unique lending areas: We finance yachts ...
Sally J. Schmidt - March 20, 2013
Sign up for our free newsletter.
