Law Firm Content Marketing

Most lawyers deal with the printed word all day long. They’ve been trained to take in and share knowledge as text. As a writer, it’s a stretch for me to even conceive of presenting information in a simple Excel chart. My bible starts, “In the ...

Now that all lawyers and firms are publishers, the demand for quality content has never been greater. And yet serious obstacles remain. How do you feed the publishing beast when you don’t have time to write (or don’t want to waste billable hours ...

Earlier this month in San Francisco while speaking at the Legal Marketing Technology Conference West, I made a startling observation. Marketing automation in the vast majority of law firms is either nonexistent or 10 years behind the ...

The Legal Marketing Technology Conference West in San Francisco, produced by the Legal Marketing Association and its Bay Area Chapter, is a forum for product debuts and first looks at new ways of doing business. This year’s conference (held Oct. ...

You have content on your website, your practice and bio pages, LinkedIn updates and posts, and, if you have one, a blog and client newsletter. That’s a lot of content, and it needs to be relevant and refreshed.

I'm just back from Content Marketing World — a weeklong conference featuring hundreds of leading experts in social media marketing. I was there to speak on social media law and to learn how to be more effective with my own marketing efforts. (I ...

Few attorneys are eager to step away from client work to find new business, yet it’s an essential part of your practice. Since you must invest the time, what’s the best way to get the most from your effort? A new research study identifies ...

You can create a video that simply exists on your website, or you can create legal videos that help you capture new clients and cases. While there is no magic formula to creating effective legal video content, there are general rules and ...

Recently I read an article on content marketing that promised to tell, in so many words, “how to market yourself without extra work.” It then presented an app, showing "how easy it is to automate repurposing your content.” “Once you have your ...

Traditional TV audiences are shrinking as more of us choose instead to view videos on mobile devices. We stream video on Netflix and Hulu and rely on sites like YouTube and Daily Motion to watch short clips, too. And, with so many people posting ...