Law Firm Content Marketing

Most law firms engage in various forms of content marketing. Fewer actually practice true thought leadership marketing. The qualitative difference between the two is significant, as is the quantitative impact on a firm’s bottom line.

Jay Harrington says if you want more business, build a narrowly-focused practice.

Jay Harrington says it's time to jump in and ride the podcasting wave.

Littler Mendelson has gone big into video, with a studio inside its Kansas City office, videographers on staff and numerous video channels. Susan Kostal looks at how the firm is spinning its educational video prowess into social media gold.

Increasingly, firms are using data to find hidden-gem topics. Susan Kostal explains how one firm used data to drive its content strategy, ultimately expanding a niche practice.

Use this action list to improve SEO and encourage strong writing across the organization, no matter what the message is.

Brandie Knox explains how law firms are using infographics to break down complex concepts, grab readers' attention and bridge the lawyer-client communications gap.

Pro tips from Stefanie Marrone on how to become more visible on Twitter, creating a content strategy to enhance your personal brand.

Experiential marketing is, simply, about creating memorable experiences that raise brand awareness and engagement. Not just events, but experiences that create a real connection and, ultimately, drive leads and new business to your doorstep. ...

Infographic | You spent a lot of time perfecting that article. What will you do with it now (besides sending it to your mom)? Here are Ari Kaplan's tips on getting more mileage out of your hard work.