Law Firm Content Marketing

Susan Kostal offers specific tips to reassure clients your firm is able to respond and meet their legal needs during the COVID-19 crisis.

Happy National Grammar Day! Here are some exercises from Susan Kostal that will strengthen your writing and editing skills.

Today people are less inclined to accept invitations to schmooze. Instead, says Jay Harrington, ask them to collaborate on an article, white paper or other projects.

It can be tough to talk to prospective clients about your services if they don’t know they need them. Susan Kostal on the question of using “decision” versus “awareness” content on your practice group pages.

Most law firms engage in various forms of content marketing. Fewer actually practice true thought leadership marketing. The qualitative difference between the two is significant, as is the quantitative impact on a firm’s bottom line.

Jay Harrington says if you want more business, build a narrowly-focused practice.

Jay Harrington says it's time to jump in and ride the podcasting wave.

Littler Mendelson has gone big into video, with a studio inside its Kansas City office, videographers on staff and numerous video channels. Susan Kostal looks at how the firm is spinning its educational video prowess into social media gold.

Increasingly, firms are using data to find hidden-gem topics. Susan Kostal explains how one firm used data to drive its content strategy, ultimately expanding a niche practice.

Use this action list to improve SEO and encourage strong writing across the organization, no matter what the message is.