Law Firm Marketing

Annette Choti | Developing an effective marketing strategy takes time and money. Ensure you get results by avoiding these eight spending traps.

Every day offers opportunities to build trust with a client or prospect, thereby setting your firm apart from the competition. Here are eight easy ways to do just that in your communications.

Sally Schmidt | Turning satisfied clients into loyal clients will make your practice more profitable and enjoyable.

Jay Harrington | A growth mindset, manifested through daily business development activity, is the lead domino for achieving your long-term career goals.

Prepare for a profitable year ahead. Seven top legal marketing tactics to help your law firm finish the year with a bang.

This is the time of year when many law firms require their lawyers to develop a personal marketing or business development plan. Even those without a requirement no doubt start thinking about their goals as the new year approaches.

Annette Choti | If you are looking to boost your firm's online visibility, consider publishing an e-book.

It’s a huge waste to do the work to give a speech and leave it at that. Here are five more things you can do multiply your speaking engagement's marketing impact.

We speak with attorneys who are frustrated by a lack of law firm website ROI. Most know there’s an issue but can’t quite diagnose the cause.

Nancy Slome | Why are lawyers afraid to write in the first person? Tips to punch up your LinkedIn Profile.