Law Firm Marketing

Neville Pokroy | It’s quite simple to compete successfully with larger firms, as long as you keep these 10 factors in mind.

Nothing But the Ruth! | Rebranding is worth the investment to make your firm fit with who you are and what you offer.

Teddy Snyder | If you hate parties on principle, it’s time for an attitude adjustment. On to maneuvering the shoals of in-person events.

Annette Choti | Your About Me webpage is a client’s first introduction to who you are and how you can help them.

Michael Rynowecer | Demand is broad and deep for outside counsel. Revelations from BTI's 19th Annual Survey of Top Legal Officers.

This process has increased the number of intake forms our firm has received, and the information we get is much more helpful.

Annette Choti | Developing an effective marketing strategy takes time and money. Ensure you get results by avoiding these eight spending traps.

What does a legal consumer gain from a law firm name like Anderson & Jones? Nothing. Here's why all firms should be allowed to use a brand name.

Every day offers opportunities to build trust with a client or prospect, thereby setting your firm apart from the competition. Here are eight easy ways to do just that in your communications.

Sally Schmidt | Turning satisfied clients into loyal clients will make your practice more profitable and enjoyable.