Law Firm Marketing

Josh Blandi | Taking advantage of litigation data when scoping out which laterals to hire, which law practices to purchase — and, more importantly, which to avoid.

Julie Savarino | Certain pandemic workplace changes will continue on. At least for a while. This list starts with fewer handshakes.

Annette Choti | Podcasts keep growing in popularity. If you'd like to start one for your law firm, here are tips to help you begin and keep going. 

Teddy Snyder | Expertise and thought leadership are not the same thing. What is thought leadership? Let’s break it down.

As invitations roll in for social events this post-pandemic summer, here's a refresher from "coach" Mike O'Horo on how to handle yourself when you meet someone for the first time — or after a long time.

Enjoy these fun yet practical ideas from Tom Lambotte, Sharon Nelson and John Simek, Juda Strawczynski, Reid Trautz and Courtney Troutman. Bon voyage!

Jay Harrington | Your thought leadership content acts as your agent — a public signal of your expertise amid all the noise online.

Using legal data for business development and intelligence is no longer something reserved for BigLaw.

Jay Harrington | Success (the sustainable kind) is the result of consistent hard work over long periods — monthly 401(k) deposits, not a Mega Millions jackpot.

Will Hornsby | Here's what you need to know about legal ethics opinions and how they can be a powerful tool to maximize your firm's marketing outreach.