Law Firm Marketing

Friday 5 | Social distancing shouldn't stop you from building and maintaining your network. Here are Camille Stell's tips for networking through readily available tools.

Ask the Experts from the Legal Marketing Association | How can law firms best communicate and evolve their marketing both during the COVID-19 shutdown and once business returns to "normal"? Advice from Barbara Malin, Trish Lilley, Adam Severson ...

Mark Homer says that without a good sales process, you're probably wasting money on marketing. Here are five of the most meaningful changes your firm can make to improve intake and sign on more clients.

Use these local marketing tactics from our recent webinar to position your law firm for survival and success, now and after the crisis has passed.

Some members of your audience are seeking information related to the virus, while others would rather not be immersed in news about it 24/7. Before you proceed with posting as usual, here are some tips to help you determine how to move forward.

A lot of small, local firms are on the edge in the best of circumstances, let alone in times like these. Do not panic. Take a breath, collect yourself and get to work. Use these steps from Conrad Saam to protect your firm.

If you are finding it tough to get new leads or cases during the shutdown, join us for a free webinar and a Q&A session on Monday, April 13 at 1 p.m. ET (10 a.m. PT). (Watch the recorded video webinar here.) The team of experts from Nifty ...

Roy Ginsburg | There is much more to this COVID-19 situation than remote work. If you practice in the solo and small firm world, here’s my take on a few other important things to consider in the pandemic age.

Your brand platform is a "gut check" for your marketing. Mark Homer shares exercises that will help you define your firm's characteristics, unique value proposition (USP) and ideal client persona so you can begin building a valuable and ...

Sponsored | In a time of uncertainty, generating high-quality leads can mean the difference between surviving and having to fold. Google Trends data points to pockets of opportunity for select practice areas.