Law Firm Marketing

We do our best to go paperless, yet there's one small piece of paper that seems to endure: the business card.

Annette Choti | Using your Facebook page effectively requires effort, but here are tips to make increasing engagement less overwhelming.

Many lawyers are uncomfortable working in their firm's trade show booth. Make your time on the expo floor less stressful with this checklist.

Sally Schmidt | Six associate business development activities to help young lawyers get a running start building their law practices.

Ruth Carter | As more states are allowing law firms to use trade names, you may be considering rebranding your firm.

Sally Schmidt | Every lawyer should be prepared to introduce themselves with a solid elevator speech.

Jay Harrington | The leap from law firm associate to partner means evolving from a "doer" to a "doer-seller."

Annette Choti | How will these trends shape your 2025 marketing strategy?

Wayne Hassay | Branding a law firm is like fulfilling a promise to the public related to the benefits of the service a law firm provides.

Joe Douglass | Done well, videos become powerful, persuasive tools that sway juries and adjusters alike.