Law Firm Marketing

Annette Choti | Learn how AI is changing online research, website optimization, on-page behavior, and client expectations.

This article may help you understand the realities of using ChatGPT and other AI-generated content in your law firm marketing efforts. ChatGPT has been a hot topic in the marketing world lately, and for good reason. A recent LinkedIn post ...

The annual BTI Practice Outlook shows the industries with the biggest legal spending increases and top growth legal practice areas.

Jay Harrington | You need a simple strategy — a one-page marketing plan — that prioritizes rapid action you can build on.

Nobody sets out to write a boring bio. Here are the steps you can take right now to infuse authenticity and some fresh ideas into your attorney bio. Key Takeaways It’s just so easy to follow the usual attorney bio format and rarely update or ...

How do you say thank you after a job interview or follow up after a promising client meeting? How do you express appreciation for a mentor’s advice, or thank someone for a solid referral? Gratitude is the coin of the realm when it comes to ...

Website trends have shifted dramatically over the past year, driven by the rapid rise of AI and evolving user expectations.

Jay Harrington | Let's face it, many legal blog posts are easy to ignore. Here's a structure for writing posts that are simple, skimmable — and readable.

Marin McCall | Four questions to ask before launching a social media account for your legal practice.

If you’ve searched the web for marketing plans, you’ve likely noticed that most so-called legal marketing experts recommend putting together a formal marketing plan. I suppose I fall into that camp — having a marketing plan is a necessity. But I ...