Law Firm Marketing

McKay Ferrell | Automating intake sounds like a no-brainer, but with so many options, what should small firm lawyers know?

Lawyers on LinkedIn don’t have to be influencers or frequent posters for the platform to be a potent a business development tool for a law firm. Key Takeaways In kickoff meetings with new clients, most of them make a similar confession: “Just so ...

Ethics jail is not crowded with those who breach the ad rules, but there are consequences. Beware of these three myths.

Follow up email examples: Many lawyers get anxious about sending follow up emails to a prospective client. Here are some helpful tips. Key Takeaways When sending a series of follow-up emails to prospects, many lawyers get anxious about how well ...

In law school, you were trained to win. You started your career to win. And you started your own firm to prove you could win as a business owner — not just as a lawyer. Yet, years into practicing law, many firm owners do not feel like winners. ...

A lawyer’s marketing efforts should focus on generating a strong referral pipeline—Can Lawyers Pay Referral Fees to Non-Lawyers?

Of all the marketing tools for lawyers, lawyer video marketing is the most engaging — and the best at helping you project professionalism and competence through effective video marketing. Of all the marketing tools for lawyers, video is the most ...

The usual lawyer business development tactics and law firm marketing strategies have changed with the increase of new technologies, but there are basic things you can do to stay in the game. Here are six strategies to consider in changing times ...

Jay Harrington | For business development outreach, think of yourself as a curator and commentator of valuable information for your clients and prospects.

Law firm marketing strategies involve a mindset shift towards digital marketing to reach clients in an increasingly online-focused world. Key Takeaways In the classic ‘80s comedy “Brewster’s Millions,” Richard Pryor plays a minor league baseball ...