Law Firm Marketing

In law school, you were trained to win. You started your career to win. And you started your own firm to prove you could win as a business owner — not just as a lawyer. Yet, years into practicing law, many firm owners do not feel like winners. ...

A lawyer’s marketing efforts should focus on generating a strong referral pipeline—Can Lawyers Pay Referral Fees to Non-Lawyers?

Of all the marketing tools for lawyers, lawyer video marketing is the most engaging — and the best at helping you project professionalism and competence through effective video marketing. Of all the marketing tools for lawyers, video is the most ...

The usual lawyer business development tactics and law firm marketing strategies have changed with the increase of new technologies, but there are basic things you can do to stay in the game. Here are six strategies to consider in changing times ...

Jay Harrington | For business development outreach, think of yourself as a curator and commentator of valuable information for your clients and prospects.

Law firm marketing strategies involve a mindset shift towards digital marketing to reach clients in an increasingly online-focused world. Key Takeaways In the classic ‘80s comedy “Brewster’s Millions,” Richard Pryor plays a minor league baseball ...

A 12-step law firm holiday card planner and a timeline. Open up your calendar and note these deadlines!

Over the past few years, fraudulent ranking organizations have proliferated, eager to empty unsuspecting lawyers’ wallets. How do you distinguish between authentic lawyer awards and outright scams? Here’s advice from Amy Hunt on understanding ...

Sally Schmidt | Whether you are a cross-seller or a cross-sellee, here are factors to consider when lawyers try to divvy up origination credit.

If you’re on the fence about whether to start your own practice, these tips from Robert Theofanis may inspire you to make the leap.