Law Firm Marketing

In just a couple of weeks, the adrenalin kick is going to hit you. It never fails: Fall's arrival means it's time to get learning. Sure, you could try your hand at letterpress, or craft beer appreciation or even "Boot Camp Fit" classes (so ...

This month's big question: "We’re a small firm and can’t afford to hire a full-time marketing director. Are there other options we should consider?" Of course there are. And in this edition of "Ask the Experts from the Legal Marketing ...

Last October, I posted advice in this space on how to extricate yourself gracefully from unwelcome conversations at networking events. Recently, a reader asked how to handle the reverse situation: when you’re the one being ditched. (I’ll ...

Few attorneys are eager to step away from client work to find new business, yet it’s an essential part of your practice. Since you must invest the time, what’s the best way to get the most from your effort? A new research study identifies ...

In our product-oriented culture, people are encouraged to define and exploit their “personal brand.” I have always resisted the idea that individuals should come up with a self-definition that parallels Disney or Apple. Both people and careers ...

Okay, I'll say it and get it out of the way: "A picture's worth a thousand words." Trite as the aphorism may seem, it has been proven true time after time that a good solid image can be far more powerful than any block of text. Why do the most ...

Recently, I interviewed the partners at a law firm as part of a marketing assessment. I asked each of them whether there is any particular industry or type of client the firm should target for business. One of the lawyers said to me, “I don’t ...