Local map rankings are a big deal for law firms. If you’re an attorney with an unstaffed virtual office, share the same building with a law firm in the same practice area, or even have a competitor within walking distance, listen up. This one’s for you. Everyone wants to rank better in Google's Local Maps because the traffic converts at an extremely high rate. And, naturally, law firms want to know how they can get more map visibility. Unfortunately, it’s not a clear-cut science.

As a lawyer and businessperson, you have two jobs in one. Some of us, including me, add the job of professional speaker to our already teeming calendars. Maybe you've considered taking on some speaking gigs yourself. What's a typical day in the life of a lawyer-speaker? The best way to explain it is to share the typical course of events for speaking at a conference, using my recent experience with Content Marketing World.

If you're like most lawyers, you recycle text from other documents a lot. But cutting-and-pasting is a frequent source of formatting disasters in Microsoft Word. Instead of always using CTRL-V to paste, take an extra split second to preview your paste result so you can move on with your editing faster. Here's a quick video tip.

Some words sound like they mean one thing when they actually mean something very different. Using one of these false friends incorrectly could cause you a problem. But It Sounded Right … The term “false friends” traditionally refers to words in a foreign language that sound like English words. If you want a drinking glass in France, don’t ask the server for “glace;” you might get a glass, but it will be filled with ice, the translation of “glace.” You really will be embarrassed if you use the Spanish “embarazada” to mean embarrassed because it actually means “pregnant.”

In the following, I hope to convince deeply professional, widely respected, well-educated, multi-degreed grown-ups to doodle. Doodling may be the very last activity you'd look to for improving your productivity, uncorking your creative genii and deepening your listening skills. You are already — just three long sentences into this post — rolling your eyes so hard your hat fell off. But stay with me. There’s science. There’s history. There are famous people.

You’ll have heard by now that the robots are coming for you. First, they’ll take your job. Then, your home and family. Next, your car. And, just when you think it’s over, that’s when they swipe your favorite coffee mug. The robot thing gets a lot of media coverage but, in terms of what lawyers concern themselves with, it’s not so much that a robotic replica will one day be doing your job as a lawyer; it’s more like intelligent devices and systems will slowly eat away certain aspects of your job until there’s too little left on the bone for you to make a viable living. In the interim, there are some things you, as an attorney, can do to forestall the coming robot apocalypse.

Growing law firms need cash, but cash can get tight. All firms should have access to reserve cash, such as a line of credit, but applying for a loan can be nerve-wracking — especially when bankers start throwing out unfamiliar terms. To help with your next loan, here are seven banking terms defined in plain English. Armed with these few phrases, you should be able to hold your own in any loan discussion.

You may find people taking pictures of their device screens with their own (or other people’s) phones. Don’t do that. There’s an easier way. Instead, investigate your device’s built-in ability to take screen shots — also known as screen grabs or screen captures.

We all struggle with conveying complicated ideas, whether in spoken or written communication. The issue is particularly acute in the fields of law and medicine, where professionals work to explain issues and situations in which the audience typically has far less understanding than the professional — and where time is of the essence. Well-constructed analogies are particularly effective in these situations. They perform these vital functions:

This year has seen an explosion of articles about artificial intelligence, technology and innovation, often in the context of transforming the legal profession. The writings have been accompanied by a number of conferences scheduled to address these issues. One upcoming conference is the College of Law Practice Management Annual Futures Conference, scheduled for October 26-27 in Atlanta. One highlight of the Futures Conference is presenting the winners with their InnovAction award.