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Communications Skills

Are You Woke to Cultural Marketing?

In a country with increasingly diverse demographics, effective marketing must appeal to but not insult any group. Sticking to One's Own. People may be most comfortable consulting a lawyer in their own demographic, but that ...

Theda C. Snyder - June 29, 2017
Content Marketing Tips for Lawyers
Style Guides: Maintaining a Healthy Relationship Between Creator and Content

Most of us have a generally good grasp of English usage and punctuation. The problem is that some usage and punctuation errors are so subtle and pervasive that we are tricked into thinking they are correct. Additionally, language use is ...

Susan Kostal - June 1, 2017
Qualifiers Do Not Increase Quality

You can’t be persuasive if your message is confusing. Whether you’re arguing a motion or giving an interview on a political issue, clarity is what counts. A qualifier changes the meaning of another word or phrase. Too many qualifiers convolute ...

Theda C. Snyder - May 10, 2017
Content Marketing Tips for Lawyers
Write Your Way Into the Euphemism-Free Zone

Last month’s United Airlines overbooking debacle and the subsequent PR disaster and brand implosion has me thinking of the value of communicating clearly. There’s much to be critical of in United’s behavior and initial poorly worded erstwhile ...

Susan Kostal - May 1, 2017
masterful presentations
Are You Acting in the Courtroom?

A law student is working on a direct examination during a trial skills program. She is practicing her presentation — how she stands, gestures and speaks. Each time through the examination, she asks exactly the same questions, with ...

Marsha Hunter - April 24, 2017
client calls
A Solo’s Tips on Balancing Client Calls and Personal Time

If you’re a solo practitioner or in a small law firm, you are likely a slave to your smartphone, making sure clients can always reach you. As the managing partner at a small firm, I found it increasingly difficult to keep up with my clients' ...

Steven Palermo - April 14, 2017
You Can’t Practice Law Without Math

A big part of a lawyer’s role is negotiation, and that means numbers. A lawyer has to be able to calculate the value of whatever is being negotiated. Case evaluation is part art and a lot of math. Pulling a number out of the air and hoping the ...

Theda C. Snyder - April 12, 2017
satisfied clients
Follow These Three Service Tenets for Satisfied Clients

Unhappy clients often choose to file ethics complaints against their poor-performing lawyers. What leads to their unhappiness? It may come as a surprise, but most ethics complaints are not about incompetence. Instead, most complaints revolve ...

Roy S. Ginsburg - April 3, 2017
Invisible Syllables

A television commercial for Butterfinger candy bars brags that they are “crispety.” Another advertisement claims they are “crunchety.” These descriptions are not words, and Nestle should not be trying to persuade us otherwise. One would think ...

Theda C. Snyder - March 6, 2017
rainmaker lawyer
Converting Post-Speech Inquiries: The Follow-Up Email and Phone Call

How do you manage a post-speech chat with someone who chooses to tell you how the problem you spoke about affects their company, and convert it into a solid opportunity? Last month, I showed you how to greet and interact with the group of people ...

Mike O'Horo - February 21, 2017
envelope

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