Ask the Experts

Ask the Experts

Marketing Goals for Associates?

By | Nov.03.15 | 1 Comment

Question: As a law firm associate, what should be my most important marketing and business development goals?   Tina Emerson: Your goals as an associate should be to learn as much as possible, perform great work for …Continue reading »

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What You Need to Know About Client Feedback Programs

By | Sep.01.15 | 1 Comment

Question: We’d like to start a client feedback program. What do we need to consider when implementing this type of program? Jim Jarrell: I think it’s safe to say that every firm needs some form of a …Continue reading »

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Three Questions for the Legal Marketing Experts

By | Jun.10.15 | 1 Comment

Question: I’d like to do some advertising for my practice. Aside from the traditional routes like print ads and directories, what opportunities are out there? Tina Emerson: Advertising comes in many forms, and the print ad is the first that …Continue reading »

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Best Way to Improve Your Law Firm’s Profitability?

By | Apr.29.15 | 1 Comment

Question: We’re all working hard to increase revenue from new business and reduce overall spending, but we just can’t seem to improve the bottom line. What is the best thing we can do to improve the …Continue reading »

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Who Cares About Martindale-Hubbell?

By | Mar.03.15 | 1 Comment

Question: Does anyone still refer to lawyer directories such as Martindale-Hubbell when looking for a lawyer? Should we still be considering inclusion in directories like these? Jim Jarrell: I’m my opinion: No. For what it’s worth, in …Continue reading »

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Can You Be a Better Boss?

By | Feb.25.15 | No Comments

Question: From a firm administrator’s perspective, what could a lawyer do to be a better boss? Sharon Abrahams: Lawyers are saddled with one of the most important jobs related to the supervision of their administrative staff: providing …Continue reading »

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Does Social Media Really Work as a Marketing Tool?

By | Jan.08.15 | 3 Comments

Question: I read so much about lawyers engaging in social media, but I see little evidence of its effectiveness. How is social media being used by lawyers in a way that is beneficial? Stacy A. Smith: …Continue reading »

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I Hate Public Speaking! Is It Worth the Effort?

By | Dec.15.14 | 4 Comments

Question: I hate public speaking, but I do it because I’m told it’s good marketing. But when I take days to prepare for a single speech that brings me no new business, I’m inclined to …Continue reading »

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Gender Bias: Time to Leave Your Law Firm?

By | Nov.20.14 | No Comments

Question: I’m a young female lawyer working in a midsize law firm. It’s fairly obvious that women are treated as second-class citizens around here. Are there ways that you have seen to effectively battle this …Continue reading »