Daily Dispatch

Google Search Plus Your World, Part Two: Opportunity!

In part one of this two-part post, Jared Correia reviewed Google’s revised search protocol, represented as "Search Plus Your World"—how and why it works, and how to opt out if you prefer to keep your social media and search functions well ...

Jared Correia - April 3, 2012
Effective Email Marketing for Lawyers, Part Two: The Tools

If you decide to tackle email marketing on your own (as opposed to outsourcing the task), there are many online services that promise to help you build beautiful templates quickly and easily while also managing and maintaining your mailing ...

Ritchenya Dodd - April 2, 2012
Effective Email Marketing for Lawyers, Part One: The Basics

How many emails do you usually delete having read no more than the "from" line? Has your fear of adding to that in-box clutter—and recipiant irritation—kept you from including email in your marketing plans? Well, the truth is that there are ...

Ritchenya Dodd - March 29, 2012
Hot New Legal Technology Products

ABA TECHSHOW 2012 takes place this week in Chicago, March 29-31, and there's enough legal technology product news to keep the exposition hall buzzing way past closing time. In addition to the launches and upgrades we announced earlier in the ...

Joan Feldman - March 28, 2012
Social Media and Marketing Advice for New Law Practices

Like most attorneys starting a new firm, I want to know the best way to build my reputation—and my client base—so I asked for some advice from Erika Napoletano and Ari Kaplan. Napoletano is Redhead Writing and author of the book, "The Power of ...

Ruth Carter - March 27, 2012
Work Remotely with Great Tech Tools

I live and write in the great, white, cold north, where the winters are long and the snows are deep and frequent. It takes a far hardier person than me to endure the endless winter months without heading south for an extended period of time to, ...

Vivian Manning - March 26, 2012
And the Award Goes To …

The 2012 winners of the "Oscars of legal marketing"—the Your Honor Awards—were announced last week at the world’s largest gathering of legal marketers. For this week's Friday Five, David King Keller points us to five of the nearly 60 2012 ...

David King Keller - March 23, 2012
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Your Firm’s New Facebook Timeline in a Snap

March 30th approaches! For the uninitiated—or those who've ignored the alerts Facebook has been sending—that's the day all Facebook business pages will switch to the new Timeline format. And, like it or not, if your law practice has a Facebook ...

Merrilyn Astin Tarlton - March 22, 2012
Frequent Traveler Tips for Smoother Sailing

A successful business trip is not only defined by your productivity. It's also about staying healthy, mentally and physically, so you can actually enjoy what you’re doing and return back home ready to go. Easier said than done. So we asked Jason ...

Jason Womack - March 21, 2012
We Are the World: Google’s Search Plus Your World

The folks in the Mountain View studios of Google have been very busy of late, working out a number of new endeavors, including the launch of Google+, and the application of overarching revisions to the company’s privacy policy. The most ...

Jared Correia - March 20, 2012
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